So, I leave here last night and stick my nose in now at lunch the next day and see almost seven pages of new posts. When I left, the main topic was largely just 'What Is Disney?' now based on the jumping off points provided by those stories in the HuffPo and The Atlantic.
My contention was that Disney has become a mess of large, and mighty successful to be sure, but disparate BRANDS, IPs, franchises.
All at the expense of what the Disney BRAND is ... or was ... or will be?
Congrats, my friends!!! You have all more than proved that with seven pages of almost entirely Marvel debate and discussion. I'm not going to enter into a back and forth on how many 'Disney fans' (from fanbois, Lifestylers and Mommy Bloggers to simply families in the Heartland who own DVC) truly gave a **** about Marvel before 2010. I very strongly suspect it was a much smaller number than what some folks here believe, but again, that misses the point.
Marvel is owned by Disney. Marvel is subordinate to Disney. Yet ... Marvel is that tasty treat that Disney fans now want to consume ravenously. Is that treat good for them? More importantly, what does it do to Disney? Sure, it makes them lots of money, but what does it do to DISNEY?
It's not unreasonable to think that of all the BRANDS that TWDC owns now that one of the least valuable is actually the one that brought us all here to begin with.
Think about it!