does anyone know if TEA uses after hours/hard ticket events in their attendance estimates?
When it comes to ROI for a new ride, I feel it must be tough to show the gain (other than showing how attendance starts to dry up because the product becomes stale. Anyway, it seems Disney could start showing a ROI by the income brought in by Lightning Lane sales as well as how much they can make on an after hours event while a ride/area is new allowing a revenue stream that was not there prior to the new area/ride(s) opening.