Some general reflections on the numbers:
- That Magic Kingdom had 4 million less people visiting it in 2022 than in 2019, but still felt "busy" says a lot
- That attendance in 2022 was still well below 2019 explains why there's such an aggressive push to squeeze more out of the people who are visiting. Despite what the company and its fans say, I don't think it's a sustainable solution to lower attendance. They need to do more to encourage people to come back, or visit more often, and charging significantly more doesn't sound like the answer
- Animal Kingdom was the least attended WDW park by a sizeable margin, which makes sense to me since it has gone the longest without a major addition (it's actually lost a ride since then too). The renewed interest in Avatar will help somewhat, but that will only go so far. Obviously Disney knows this which is why there are major investment plans, but I don't see a Zootopia reskin of Dinosaur and maybe an extra Moana ride creating the kind of attendance bump they're hoping for. The park needs, and has needed, much more than that
- I honestly think WDSP has the potential to increase its visitation by 50% because the park is so small and unattended as is, that adding an extra 2.5-3 million/year sounds plausible with the right investment and expansion. We'll see if Disney actually does that or keeps going with "temporary" band aid fixes like Cars Road Trip and Alice in BMX Land.
- At this point, Disney is just throwing money away with EPCOT. The investments over the last decade have not translated to major attendance gains, despite what so many defenders of Frozen and Guardians have said here for years. The park was successful for 40 years without a roller coaster, so I'm not surprised to see one not really moving the attendance needle like they thought it would. I'd say the biggest thing holding EPCOT back were the restrictions on APs, park reservations, park hopping limits, no after 4 tickets etc. The festival push by Disney has fundamentally changed why people go to this park in the first place. It's the place locals go to hang out and resort guests go for dinner. People don't go for the headliner rides (except maybe Soarin') or the characters. Those are just extra things to do where you're there. It's more like Disney Springs now, where people can leisurely walk around, explore without being rushed, catch some entertainment and have a good meal. It's not a major draw for going to WDW, but it has developed an audience over the years who appreciate it for what it is and trying to make it more like Universal Studios isn't going to make it more popular with those who would rather do something else to begin with. They should have focused on revitalizing existing pavilions (Imagination, Seas, Energy, Wonders of Life) instead of spending money tearing down useful space (Innoventions West), or building expensive rides that don't substantially increase capacity (Ratatouille). The blueprint for how to keep EPCOT fresh was laid out in the early 80s and every time Disney has tried to do something different it never works in the long run.