Because certain actors are the reasons people see these films. The actors themselves are there not just for the performance, but also to market the film.
If an actor’s salary is $15 million, and data estimates show that specific person brought in $20 million on his or name recognition and likability alone, that is a profitable endeavor that the studio will always make.
An arbitrary line in the sand with no specific reason as to why should never be implemented.
Keep the liberal bashing nonsense on the sidelines. We are talking about actors with star power. They’re outside of the living wage discussion.
Again, because they’re presumably a strong draw for marketing and giving the film additional exposure.
Not that simple.
There are only a finite number of showings in a single day, and a small window within a span of weeks where a film is widely and readily available to be shown.
With the majority of the first two weeks’ proceeds going back to the studio, and with Disney charging a ridiculously high licensing fee to show their films, there has become a line where there aren’t enough additional showings for theatres to exhibit (in a profitable manner) that would make up for the lower ticket prices.
For example, let’s say AMC lowered its base adult ticket price from $15 to $10, and tried to make up the difference by adding an early morning and late evening showing each day, both at times that are usually low traffic hours. Those additional viewings require theatres to schedule and staff employees, have concessions of all kinds ready that may it may not be sold, projectionists ready to go, utilities and power being used an additional 6 hours in the day......and then both showings are 1/4 full, creating a significant net loss for the theatre.
Theatres have the ability to foresee this based on past trends, so they know that’s likely a losing endeavor for them.
Everyone wants lower prices for everything. It’s much more complex than saying it simply will increase exposure.
