You can't simply dismiss out-of-hand those comparing ticket prices from a decade ago to now. Comparing ticket prices between now and a decade ago provides context. So, comparing shorter term, then:
1-day ticket from 2013: $90
1-day ticket, regular now: $119
A $29 (32.3%) increase
7-day park hopper from 2013: $368
7-day park hopper now: $490
A $122 (33.1%) increase
Annual pass from 2013: $609
Platinum annual pass now: $849
A $240 (39.4%) increase
Remember, these prices are post-opening of the Fantasyland expansion. What has been added in the past 5 years to justify anything close to that kind of price increase? Pandora is not said justification, nor is what's being built currently.
To provide some additional context - Since Iger took over as CEO:
Single day ticket prices have now risen 90.8%
7-day park hopper prices have now risen 119.7%
Annual pass prices have now risen 114.9%
Think about that for a moment - In 12+ years, single day ticket prices have
almost doubled, and several other popular ticket options have
more than doubled. And that 12 year time span includes a 19-month economic recession in the US and the fallout from it.
Lobsters don't notice the increase in temperature in the pot of water their sitting in if it's brought up over time, either.
As much as it may pain many to think this way, I think
@ford91exploder has a point - Iger and Co. are literally cashing in on decades of WDW goodwill. Have they been successful in conditioning guests to simply accept this new level of park experience (more crowded parks, longer lines for rides, higher prices for tickets and rooms) as normal or are people still thinking that things are the same as they've always been and haven't yet realized how high prices have gotten, or how crowded the parks are getting throughout the year?
I guess this is what you get when you put bean counters and merchandising specialists in charge of Parks & Resorts. As I've said in a previous post, if they truly wanted to "thin the herd" in the parks, so to speak, they'd really spike prices. Their actions show no desire to do that.