2014 Promotion rumored to be Show your Disney Side

[KCheatle]

I'm disappointed with the "show your Disney side" as a "promotion." I'm not a marketing genius, but the term "promotion" always indicated to me that there is some benefit to going with this company now as opposed to later, and usually it's a financial benefit. The room discount of 30% is a promotion; the free dining is a promotion; the stay-and-play deal is a promotion. I don't think "show your Disney side" should be considered a promotion by Disney because it seems to be more of an advertising tactic. There's nothing about this that makes me think it's to my benefit to go to Disney now as opposed to any other time??

 

[midwest_mice]

There were a handful of good weeks, I just cant see an upside here...maybe this appeals DD DS DH DW crowd....

Can we have this promo again?

Gotta love classic early 90's commercials! the hair on that guy is classic 90's!

 

[Figaro928]

I'm disappointed with the "show your Disney side" as a "promotion." I'm not a marketing genius, but the term "promotion" always indicated to me that there is some benefit to going with this company now as opposed to later, and usually it's a financial benefit. The room discount of 30% is a promotion; the free dining is a promotion; the stay-and-play deal is a promotion. I don't think "show your Disney side" should be considered a promotion by Disney because it seems to be more of an advertising tactic. There's nothing about this that makes me think it's to my benefit to go to Disney now as opposed to any other time??

Well said & I couldn't agree more!

 

[bhg469]

Three day had to have been under $100.

Meanwhile my wife and I are staying for 4 days in march, on site, due to a friends cm discount. We are getting a 1 day park hopper and refuse to pay more. Its Disneys loss because those days we are actively eating off site. Dinner will be at city walk one night and the rest who knows... Not paying the mouse another dime because like I said many times before, they don't want my money.

 

[JimboJones123]

I'm disappointed with the "show your Disney side" as a "promotion." I'm not a marketing genius, but the term "promotion" always indicated to me that there is some benefit to going with this company now as opposed to later, and usually it's a financial benefit. The room discount of 30% is a promotion; the free dining is a promotion; the stay-and-play deal is a promotion. I don't think "show your Disney side" should be considered a promotion by Disney because it seems to be more of an advertising tactic. There's nothing about this that makes me think it's to my benefit to go to Disney now as opposed to any other time??

Having a Masters in Marketing I disagree totally. A promotion is to build brand awareness. It can be wilt minimal to cost and can generate minimal to no sales. The purpose of a promotion is to build awareness, solidify brand identification, and increase brand loyalty.

This is a dang good promotion for these goals. If promotes being comfortable with enthusiasm for the Mouse House. Something lacking in mainstream adulthood. It promotes confidence when purchasing the Disney brand products both at the parks or at home. It encourages band wagoning and belonging attitudes when it comes to being living billboards.

It is a downright brilliant strategy to peel a few layers of stuffiness of when it comes to the public relating to the Disney brand.

 

[janoimagine]

Having a Masters in Marketing I disagree totally.

So are you account or creative?

 

[JimboJones123]

So are you account or creative?

Social media.

 

[doctornick]

I'm disappointed with the "show your Disney side" as a "promotion." I'm not a marketing genius, but the term "promotion" always indicated to me that there is some benefit to going with this company now as opposed to later, and usually it's a financial benefit. The room discount of 30% is a promotion; the free dining is a promotion; the stay-and-play deal is a promotion. I don't think "show your Disney side" should be considered a promotion by Disney because it seems to be more of an advertising tactic. There's nothing about this that makes me think it's to my benefit to go to Disney now as opposed to any other time??

Correct. It's not a promotion; it's an advertising campaign.

 

[michaelnyc]

disney stole my disney side from us! in 2012 we did a photo shoot with the cars characters using mator teeth that we bought in a candy store, they were teeth with lollipops attached sort of like a kids pacifier
the disney photo pass people got such a kick out of it, they took about a dozen photos of us in various poses
there is a pic in the ad for show me your disney side using the same exact pose and mouth pieces we used!!
in 2013 we did the same with the monsters inc characters using mike sully mouth pieces
in 2014 we are planning to do it in the photos taken in animal kingdom on the forbidden mountain with the yeti mouth pieces (using ones from this christmas's rudolph collection using the abominal snowman mouthpieces)

 

[raymusiccity]

Having a Masters in Marketing I disagree totally. A promotion is to build brand awareness. It can be wilt minimal to cost and can generate minimal to no sales. The purpose of a promotion is to build awareness, solidify brand identification, and increase brand loyalty.

This is a dang good promotion for these goals. If promotes being comfortable with enthusiasm for the Mouse House. Something lacking in mainstream adulthood. It promotes confidence when purchasing the Disney brand products both at the parks or at home. It encourages band wagoning and belonging attitudes when it comes to being living billboards.

It is a downright brilliant strategy to peel a few layers of stuffiness of when it comes to the public relating to the Disney brand.

I still think their 'Give a Day, Get a Day' was the all time win-win promotion. They had to shut it down early due to the overwhelming response. Our local food bank was swamped with volunteers who had never volunteered for anything previous to Disney inspiring them to get involved in their community.

 

[flynnibus]

I'm disappointed with the "show your Disney side" as a "promotion."

It's not a promotion... the better term would be 'campaign'

Disney lately has been on a annual refresh of their marketing campaigns. They pick a unifying slogan/vision for their campaign and then use it to tie all their marketing together. Thus using the classic repetition to build awareness, recognition, etc.

 

[StageFrenzy]

The only promotion or campaign I've been seeing is; We haven't built anything that great so come see the crap you missed last time you were here and you had to be at you 6:40 dining reservations at artist point. It will be better this time because you will have 915 1045 and 1215 fp+ reservations along with your 6:40 dining reservation.

 

[doctornick]

I still think their 'Give a Day, Get a Day' was the all time win-win promotion. They had to shut it down early due to the overwhelming response. Our local food bank was swamped with volunteers who had never volunteered for anything previous to Disney inspiring them to get involved in their community.

Agreed. I wish they would do that again. Seems like they got a lot of positive press for it and honestly giving a person one free day at the parks is often a small thing for Disney since most people get multi-day tickets so you would only be missing out on the small revenue of additional days. And even if people use just the one day and save $100 for admission, you are likely to get some money from food/merch since people are more apt to spend money in a park if they get in for free.

 

[raymusiccity]

Agreed. I wish they would do that again. Seems like they got a lot of positive press for it and honestly giving a person one free day at the parks is often a small thing for Disney since most people get multi-day tickets so you would only be missing out on the small revenue of additional days. And even if people use just the one day and save $100 for admission, you are likely to get some money from food/merch since people are more apt to spend money in a park if they get in for free.

There's always unintended consequences and a little serendipity to boot! With our our 'day', we extended our stay and had time to squeeze in a tour of 'Disney's Best Kept Secret'. Long story, short...BLT is now our home resort! I'd categorize that as a win-win for Disney!