Splash Mountain re-theme announced

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WillWrambles

Well-Known Member
In the Parks
No
EDIT: Wait a second, this kid is a part timer at Disneyland? The implication from the Facebook post is that he's some kind of big shot. He didn't play a "big role" in anything.
The point is that these people are trying to grasp at straws, because they can’t grasp the fact that Disney would do something they don’t like, despite being a business. thus, they are looking to doxx and attack any people they see as responible for this retheme. This is not only dangerous, but illegal.
 

champdisney

Well-Known Member
I have said this last June when the retheme was announced and that is how I am sure Disney will do a decent job with the retheme. From my point of view and seeing how the people’s culture has drastically changed over the years, especially due to social media. I believe that social media sites like Twitter have a big reason behind a lot of the decisions made by companies such as Disney. Whether you agree or not, that is my opinion.

I’ve been on Facebook since ‘07, Twitter and Instagram since 2012. Out of all these social media sites, it is Twitter that gains the most traction. With hardly no censorship and an easy route to reach out to the ‘right people’ directly, this is why Twitter has become the social template of modern day culture. With hashtags it is easy to spread the word around and with enough people posting with the same hashtag attached, it starts trending. It happens either for the good or bad.

One example of the GOOD off the top of my head:
#MeToo

One example of the BAD and it’s a recent one:
#FireGinaCarano

I wouldn’t throw in Splash Mountain on either of those because depending on what side of the argument you’re on, you’re either #ChangeSplashMountain or #SaveSplashMountain. Simple as that. Some will say that the media plays a huge part in this and while I can semi-agree, let me ask you this: How many times has the media shown footage of happy guests dropping down Chickapin Hill, regardless if it is a good report or (mostly) a negative report? All the damn time!

So my question is, why publicly display an attraction they deem offensive? This is why the media is not to be trusted. It’s pretty crazy how people will obey the commands of something so insignificant such as the media. Once the media throws an idea out there, the people listening (some not all) will carry those ideas on to social media sites in which Twitter, the most dominant because it has been proven that change can be made through there.

Over the past couple of years, I distinctly remember there were a few attempts to kick #ChangeSplashMountain off the ground. It almost seemed as if it was routinely done but nothing would materialize until Disney sent their surveys out there to Lord knows who in the midst of the last Presidential Administration. The country was in a heap of trouble and still is when it comes to how we as a society regard each other’s opposing opinions. I think Disney is trying to portray a caring image, key word: portray.

With TWDC’s leadership, it’s clear that this was done for some good PR and financial gaining. A lot of folks tend to believe this isn’t a money motivated factor but it is. Bad press equals money loss. Although, I’m more than sure Disney would have been just fine after all of the smoke has cleared. Its the mindset of Mr. Cool and Hip! Bob Iger who wouldn’t stand being labeled a racist. He is the robot that wants your praise and your money. I won’t delve deeper than that.

I think that while yes Splash Mountain may have been an issue for some individuals long before it became the irksome talking points of the media. We can not dismiss or ignore the huge impact social media, primarily Twitter has played in all of this. Don’t you know that Twitter has become the place where people seek to destroy other people’s reputation just because of the differences of opinion?

While some may say that Disney had the retheme planned out long before the George Floyd tragedy, I’m not disagreeing with that. I just think the attraction was in its early stages of development and because of the riots and protests happening during that time, that caused Disney to announce it earlier than expected. Cause look, nearly a year after the initial announcement there is still no word on when the retheme will commence? I don’t know.
 

Donaldfan1934

Well-Known Member
You overestimate the size and influence of the “Twitter mob” who is calling for the changes to be made, and underestimate the size and influence of the “Twitter mob” who want the ride to stay the same. Between the two, which one do you think is part of Disney’s core audience? Which one spends more money at the parks? And how many of Disney’s actual customers are influenced by Twitter at all? Very few! (Look at how much money and effort Disney puts into advertising on Twitter vs. other media for a hint.)
While I agree that Disney is ultimately the one responsible for most of their decisions, it isn’t entirely unreasonable for someone assume social media had some sort of influence here. For one, what happened to Splash Mountain was not an isolated incident. Even though the average Twitter user may not accurately represent the core audience of most companies, this isn’t the first or last time Disney and other corporations have announced and/or made major decisions in seemingly direct response to said average user’s preceding outrage against their products or employees.

Secondly, even if it was just a big coincidence, the fact that both Disney and the CM both settled on the idea of converting Splash into a PatF attraction above all other options is naturally going to raise eyebrows. To be clear, I’m not saying the conclusions people have made in regard to social media’s influence on this or similar decisions are necessarily right or wrong. I’m just saying there are certain factors at play that can lead to some people forming such a perspective.
I’ve told you this before, but The Princess and the Frog was not ever considered a flop. The film doubled its production budget at the box office and outperformed a number of Disney's other animated films in that decade. But John Lasseter wanted the film to spark something of a Renaissance of hand-drawn animation, but the Princess and the Frog didn’t have that effect on the public.
While PatF did in fact outperform some of Disney’s other animated films that came out over the course of the decade leading up to it, that’s not saying much given how low of a bar that was to cross. Let’s not rewrite history here. Even though PatF may not have been outright bomb and is generally considered to be the start of the revival era at WDAS, it‘s an objective fact that it was considered by Disney to have underperformed upon its initial release. Beyond failing to kickstart a hand-drawn Renaissance as John Lasseter intended, its box office results were also directly responsible for Disney changing the titles and marketing of their then upcoming slate of princess films to be more gender neutral.
F9A2EA34-35AA-4E4C-A793-041817B7B1AF.jpeg
 
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CaptainAmerica

Well-Known Member
Disney’s Twitter strategy is completely different. Rather than ad buys, they leverage their existing accounts for promotion and try for more a organic reach. These efforts are actually more “newsworthy” in that they represent messages resonating with the number of people who actually engage or retweet them.
Again, I'm not sure where you're getting this information. There was a solid stretch pre-COVID where the only promoted tweets I saw from any company were ad rolls for Galaxy's Edge in front of Ellen clips. The Ellen clips would change from week to week, but the SWGE ads ran constantly.
 

Donaldfan1934

Well-Known Member
I have said this last June when the retheme was announced and that is how I am sure Disney will do a decent job with the retheme. From my point of view and seeing how the people’s culture has drastically changed over the years, especially due to social media. I believe that social media sites like Twitter have a big reason behind a lot of the decisions made by companies such as Disney. Whether you agree or not, that is my opinion.

I’ve been on Facebook since ‘07, Twitter and Instagram since 2012. Out of all these social media sites, it is Twitter that gains the most traction. With hardly no censorship and an easy route to reach out to the ‘right people’ directly, this is why Twitter has become the social template of modern day culture. With hashtags it is easy to spread the word around and with enough people posting with the same hashtag attached, it starts trending. It happens either for the good or bad.

One example of the GOOD off the top of my head:
#MeToo

One example of the BAD and it’s a recent one:
#FireGinaCarano

I wouldn’t throw in Splash Mountain on either of those because depending on what side of the argument you’re on, you’re either #ChangeSplashMountain or #SaveSplashMountain. Simple as that. Some will say that the media plays a huge part in this and while I can semi-agree, let me ask you this: How many times has the media shown footage of happy guests dropping down Chickapin Hill, regardless if it is a good report or (mostly) a negative report? All the damn time!

So my question is, why publicly display an attraction they deem offensive? This is why the media is not to be trusted. It’s pretty crazy how people will obey the commands of something so insignificant such as the media. Once the media throws an idea out there, the people listening (some not all) will carry those ideas on to social media sites in which Twitter, the most dominant because it has been proven that change can be made through there.

Over the past couple of years, I distinctly remember there were a few attempts to kick #ChangeSplashMountain off the ground. It almost seemed as if it was routinely done but nothing would materialize until Disney sent their surveys out there to Lord knows who in the midst of the last Presidential Administration. The country was in a heap of trouble and still is when it comes to how we as a society regard each other’s opposing opinions. I think Disney is trying to portray a caring image, key word: portray.

With TWDC’s leadership, it’s clear that this was done for some good PR and financial gaining. A lot of folks tend to believe this isn’t a money motivated factor but it is. Bad press equals money loss. Although, I’m more than sure Disney would have been just fine after all of the smoke has cleared. Its the mindset of Mr. Cool and Hip! Bob Iger who wouldn’t stand being labeled a racist. He is the robot that wants your praise and your money. I won’t delve deeper than that.

I think that while yes Splash Mountain may have been an issue for some individuals long before it became the irksome talking points of the media. We can not dismiss or ignore the huge impact social media, primarily Twitter has played in all of this. Don’t you know that Twitter has become the place where people seek to destroy other people’s reputation just because of the differences of opinion?

While some may say that Disney had the retheme planned out long before the George Floyd tragedy, I’m not disagreeing with that. I just think the attraction was in its early stages of development and because of the riots and protests happening during that time, that caused Disney to announce it earlier than expected. Cause look, nearly a year after the initial announcement there is still no word on when the retheme will commence? I don’t know.
Very well said. You seem to have really good understanding of not just the situation at hand, but the state of our culture in general.
 

LSLS

Well-Known Member
It's cute you guys are still arguing that this is anything more than Disney continuing their mantra of everything must have an associated IP along with a cheaper way to say "Come see our BRAND NEW ATTRACTION!!!"
 

EagleScout610

Owner of a RKF - Resting Kermit Face
Premium Member
It's cute you guys are still arguing that this is anything more than Disney continuing their mantra of everything must have an associated IP along with a cheaper way to say "Come see our BRAND NEW ATTRACTION!!!"
I think most of us on this forum have accepted that's what it is
 

_caleb

Well-Known Member
Again, I'm not sure where you're getting this information. There was a solid stretch pre-COVID where the only promoted tweets I saw from any company were ad rolls for Galaxy's Edge in front of Ellen clips. The Ellen clips would change from week to week, but the SWGE ads ran constantly.
You were targeted for those promoted tweets because you were identified as someone who would engage (retweet, comment, click a link).

The point is that there are 2.7B users on Facebook, 1B on (Facebook-owned) Instagram, and 330M users on Twitter. Which do you think is more important to Disney?
 

_caleb

Well-Known Member
And plus, if they really were afraid of a small portion of their audience, Mr. Toad would still be open at WDW.
Exactly.

I’m not saying Disney is completely oblivious to what people are saying about them on social media—they’re very active and engaged. But the company is so data-driven, they can tell the difference between a blogger trolling them for clicks and an actual threat to their bottom line. A handful of angry fans demanding Disney continue to do something that costs them money doesn’t phase them a bit (so long, Disney’s Magical Express!).
 

UNCgolf

Well-Known Member
You were targeted for those promoted tweets because you were identified as someone who would engage (retweet, comment, click a link).

The point is that there are 2.7B users on Facebook, 1B on (Facebook-owned) Instagram, and 330M users on Twitter. Which do you think is more important to Disney?

To piggyback on this and reiterate what I said above -- even that 330M number is misleading (and almost certainly is for FB and Instagram as well). Less than half of those Twitter users actually log in with any regularity (I believe the number was 42% but that's just operating off memory), so that alone cuts the number down to maybe 150-160M.

I'm also not sure if any of those numbers account for all the Twitter bots that aren't real people.
 
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_caleb

Well-Known Member
So my question is, why publicly display an attraction they deem offensive?
Disney has not ”deemed the attraction offensive.” They’ve acknowledged that some of their films contain scenes that some of their audience finds racially insensitive. Not the same thing.
This is why the media is not to be trusted. It’s pretty crazy how people will obey the commands of something so insignificant such as the media. Once the media throws an idea out there, the people listening (some not all) will carry those ideas on to social media sites in which Twitter, the most dominant because it has been proven that change can be made through there.
Twitter is not the “most dominant” social media platform. It might be with you, or even with your demographic. I have no idea what you mean by ”the media is not to be trusted,” what media? On social media, those are just people with opinions talking about stuff. Do you mean the news media? And who is obeying commands of the media? Seriously trying to follow your line of though here.
With TWDC’s leadership, it’s clear that this was done for some good PR and financial gaining. A lot of folks tend to believe this isn’t a money motivated factor but it is.
I’m not sure that anyone would disagree with this. Disney is a company that wants to make money. Good PR is expensive and hard to come by. There is a national conversation bout race relations happening, and they want to be part of that. Not sure who you’re debating with this one.
I think that while yes Splash Mountain may have been an issue for some individuals long before it became the irksome talking points of the media. We can not dismiss or ignore the huge impact social media, primarily Twitter has played in all of this. Don’t you know that Twitter has become the place where people seek to destroy other people’s reputation just because of the differences of opinion?
Yes, Disney knows this, too. Which is why they decided not to purchase it back in 2017.
While some may say that Disney had the retheme planned out long before the George Floyd tragedy, I’m not disagreeing with that. I just think the attraction was in its early stages of development and because of the riots and protests happening during that time, that caused Disney to announce it earlier than expected. Cause look, nearly a year after the initial announcement there is still no word on when the retheme will commence? I don’t know.
Yes, it seems the PatF retheme plans weren’t as far a long as compared to how they usually do announcements like this. It was an opportune moment to announce the plan. They may still change their minds about it, given the pandemic and economic fallout.

But that’s the point. These things are complicated. Those who are saying that Disney made the announcement because they’re afraid of a “Twitter mob” don’t seem to account for the complexity of social media, marketing in general, social discourse, or Disney itself.
 

_caleb

Well-Known Member
It's cheaper to not change an attraction at all.
Right. Which is why I think it’s worth discussing why Disney would bother. These changes (Splash, Jungle Cruise, etc) are costing a lot of money when they could just leave well enough alone. But they’re not, and it’s interesting to think about why that is.
 

champdisney

Well-Known Member
Disney has not ”deemed the attraction offensive.” They’ve acknowledged that some of their films contain scenes that some of their audience finds racially insensitive. Not the same thing.
My comment was towards the mainstream media, who mostly report on the negative aspects of whatever is happening with the company at the time.
Twitter is not the “most dominant” social media platform. It might be with you, or even with your demographic. I have no idea what you mean by ”the media is not to be trusted,” what media? On social media, those are just people with opinions talking about stuff. Do you mean the news media? And who is obeying commands of the media? Seriously trying to follow your line of though here.
What I laid out on my original post - which by the way you dragged me into because this thread wasn’t touched in three months, was simply laid out in detail. I’m honestly not sure if it is you truly not understanding or your just choosing not to in sake of making your argument.

Yes, it is the mainstream media who leads the way and it is social media that does it’s bidding. If you think Twitter isn’t the most dominant social media outlet to date then that would be your opinion and I am going to respectfully disagree.
 

LSLS

Well-Known Member
It's cheaper to not change an attraction at all.

Sure, but they need to be able to point to new things being done in the parks as well. If you want to get the PatF IP in the park without the cost of starting from scratch, here you go. Bonus points you can use talking points about how it's to "be more inclusive," but the bottom line is getting the IP in with it costing less than building an all new ride. Sorry, beyond the fact that I have not heard anyone really complain about Splash Mountain (I'm sure they are out there, but I don't see a movement to force the hand), I just don't buy they look at anything out of making more money with more IP.
 

_caleb

Well-Known Member
My comment was towards the mainstream media, who mostly report on the negative aspects of whatever is happening with the company at the time.

What I laid out on my original post - which by the way you dragged me into because this thread wasn’t touched in three months, was simply laid out in detail. I’m honestly not sure if it is you truly not understanding or your just choosing not to in sake of making your argument.

Yes, it is the mainstream media who leads the way and it is social media that does it’s bidding. If you think Twitter isn’t the most dominant social media outlet to date then that would be your opinion and I am going to respectfully disagree.
You did not include enough detail for me to understand what you’re trying to say. I asked for clarification. You don’t have to provide it, but please don’t insinuate that I’m playing obtuse to make a point.

You said, “the media is not to be trusted.” I’m trying to figure out who you’re talking about when you say, “the media.” You’ve clarified now by saying, “the mainstream media,” but I’m still not sure who that is. Is ABC the “mainstream media” when all their sitcoms do the obligatory ”very special field trip to Disneyland” episodes? I haven’t seen any of those depict Splash Mountain in a negative light.

Or maybe you mean “news media“ (which I asked about previously). But if that’s the case, you might expect that a journalist’s job isn’t to post positive PR for a company like Disney, but to post the things Disney might have interest in NOT promoting. When something that’s of public interest happens, that’s news.

Disney’s announcement was news. But a balanced news report would explore every angle of the story, like this one from “mainstream media” CNN, which includes direct quotes from Disney’s one press release but also notes the coincidence of the announcement with BLM protests and the change.org petition.

And because the “mainstream media” posts directly to social media platforms, I’m not sure how you separate them in your understanding of how influence happens or news spreads. I don’t understand how the sentence “it is the mainstream media who leads the way and it is social media that does it’s bidding” makes any sense at all. Is WDWMagic doing my bidding by allowing me to post here?

You’re free to have your opinion. I’m trying to understand it for the sake of the discussion. You think Twitter is the most dominant social media outlet. I’m trying to understand what you mean by that because you’re clearly not measuring according to user numbers. Is your opinion on this informed by any evidence, or is it just how things seem to you?

BTW, I did not drag you into anything. You do not have to respond to every post you’re tagged in. If you’re not having fun interacting with me, you probably shouldn’t!
 

Da Bird is Da Word

Active Member
Disney is changing Splash for stupid Woke reasons and it is no coincidence that the announcement came during the BLM riots over the Summer. You're in denial if you think that was a coincidence, and you don't need to be a Q'anon beleiver to think that. They just fired an actress from the Mandalorian for transparently political reasons, Disney is not a tolerant and inclusive company. They bow to the Woke mob and they frankly don't care if it loses them profits.
 

Rich Brownn

Well-Known Member
Disney is changing Splash for stupid Woke reasons and it is no coincidence that the announcement came during the BLM riots over the Summer. You're in denial if you think that was a coincidence, and you don't need to be a Q'anon beleiver to think that. They just fired an actress from the Mandalorian for transparently political reasons, Disney is not a tolerant and inclusive company. They bow to the Woke mob and they frankly don't care if it loses them profits.
Suprisingly, Disney doesn't consider bigoted comments to be "political" and certainly doesn't want to be involved with anyone like that. If "Woke" means to be aware that everyone isn't a WASP/straight/male, then yeah, they are.
 

champdisney

Well-Known Member
You did not include enough detail for me to understand what you’re trying to say. I asked for clarification. You don’t have to provide it, but please don’t insinuate that I’m playing obtuse to make a point.

You said, “the media is not to be trusted.” I’m trying to figure out who you’re talking about when you say, “the media.” You’ve clarified now by saying, “the mainstream media,” but I’m still not sure who that is. Is ABC the “mainstream media” when all their sitcoms do the obligatory ”very special field trip to Disneyland” episodes? I haven’t seen any of those depict Splash Mountain in a negative light.

Or maybe you mean “news media“ (which I asked about previously). But if that’s the case, you might expect that a journalist’s job isn’t to post positive PR for a company like Disney, but to post the things Disney might have interest in NOT promoting. When something that’s of public interest happens, that’s news.

Disney’s announcement was news. But a balanced news report would explore every angle of the story, like this one from “mainstream media” CNN, which includes direct quotes from Disney’s one press release but also notes the coincidence of the announcement with BLM protests and the change.org petition.

And because the “mainstream media” posts directly to social media platforms, I’m not sure how you separate them in your understanding of how influence happens or news spreads.
When referencing the mainstream media, I’m talking about the entire industry that is responsible for giving the public daily information. Pinpointing them to a tee is absolutely time consuming for me at the moment, however I still managed to write a lengthy response that some came to understand. I think it’s you playing devils advocate here which by all means do so. I suspected members of the forum would come along to dissect my response but here’s the thing. You along with everyone else knows exactly what the mainstream is and how a huge chunk of the public finds it untrustworthy.

If you or anyone find them to be an ally, that is okay. I just don’t want to have to explain in elaborate detail who is responsible for what out of the bunch. Quite frankly they are all sleeping on the same bed together when it comes to selective information.

Regarding ABC, that’s an obvious “of course not” because you and I both know that that organization is owned by Disney. Not sure why you refered to them in this case as everyone knows that no company would ever talk down on their own products.

From what I’ve seen in the past leading to this point, news outlets such as CNN, Fox, MSNBC, CBS and their online counterparts have all displayed footage of Splash Mountain every time they report something Disney related. Either good or bad... but mostly bad. Though one can argue that using Splash Mountain for a couple seconds within a news segment makes sense being that the attraction is one of Disney’s marquee attractions, not to mention that it’s easy to grab quick footage of it outdoors.

They have routinely used Splash Mountain as easy footage to insert into their reports while talking about the parks itself whether it be an incident that took place or the dreaded ticket price spikes. To clarify: the reports were not about Splash Mountain. Just pointing out the fact that they used footage on an attraction they deem offensive today.

This is why I don’t trust the media. It’s these little switcheroos in narratives that the mainstream media fully believes that the average person will not remember. Yet, I remember and I’m free to call them out on their bias reporting.

I don’t understand how the sentence “it is the mainstream media who leads the way and it is social media that does it’s bidding” makes any sense at all. Is WDWMagic doing my bidding by allowing me to post here?
Most of the public receives their information through the mainstream media and most of the things they report are entirely shrouded in darkness and so far bent from the truth that it triggers people. And in turn these people go on social media and spread more of that negativity like a virus.
Is WDWMagic doing my bidding by allowing me to post here?
What?
You’re free to have your opinion. I’m trying to understand it for the sake of the discussion. You think Twitter is the most dominant social media outlet. I’m trying to understand what you mean by that because you’re clearly not measuring according to user numbers. Is your opinion on this informed by any evidence, or is it just how things seem to you?
What evidence do you need? I’m talking in regards of Twitter’s algorithm. There is always an explosive amount of content being added and discussion being held on that service at all times of the day. By chance, are you on Twitter?
BTW, I did not drag you into anything. You do not have to respond to every post you’re tagged in. If you’re not having fun interacting with me, you probably shouldn’t!
I responded as a gentlemen because I believe we can go somewhere and at least come to terms of an understanding. Just not into the dissection of every little thing you disagree with.
 

_caleb

Well-Known Member
Disney is changing Splash for stupid Woke reasons and it is no coincidence that the announcement came during the BLM riots over the Summer. You're in denial if you think that was a coincidence, and you don't need to be a Q'anon beleiver to think that. They just fired an actress from the Mandalorian for transparently political reasons, Disney is not a tolerant and inclusive company. They bow to the Woke mob and they frankly don't care if it loses them profits.
You do realize that the word “coincidence” can mean “things happening at the same time,” right?
 
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