I think you underestimate the size of Bob Iger's ego. Multiple people who know Iger have characterized him as a perfectionist, willing to do anything to get what he wants. I also think it would be a mischaracterization to think that Disney would be "heavily in debt" even with added cash to top the Comcast bid.
Assuming Disney would be willing to let Sky go, an additional $13 billion in cash to the Disney deal would raise their anticipated pro forma leverage from 2.2x to 2.75x total debt to EBITDA. That's actually exactly where Comcast is right now. If Comcast were to go forward with their Sky and Fox bids their leverage would soar to 4.25x debt to EBITDA.
I don't think Iger would let the Fox assets go easily, but I'm just skeptical of what his horizon here is.
Brian Roberts can afford to jack up the debt ratio on Comcast as high as he wants because at the end of the day, he can cut buybacks and plow money into bringing down debt for a 8-10 year period.
I think after Disney counterbids, we'll see at least one more Comcast bid.
After that it'll get interesting.
I think Disney may counter with cash. Or a blend of cash and stock to minimize dilution. I think folks are too confident that Comcast has the leverage to match any price. Disney has more room to manuever if it is willing to give up SKY.
What folks don’t always understand is that internet service has less margin than TV services. So the degradation of The Bundle will erode Comcast’s profits quicker than most expect. (A big reason why net neutrality is such a big deal, it creates a revenue stream that matches and exceeds TV margin).
So does Disney counter before Wednesday or do they wait until the board reviews the Comcast offer?
Internet service has much higher margin at least for the next 5-10 years (while there's minimal competition, I don't think 5G will be able to compete with full duplex Docsis 3.1 offering gigabit up/down). Video is where the margins are being crunched, but broadband makes up for it.
Comcast has regularly grown its broadband revenue at a 8-10% rate the past couple of years while video has grown 2-4% (due to cord cutting), and the cost of providing internet is much lower than video (where you have to pay providers for their networks).
That's why Comcast can afford to take on a lot of debt over the next 5-10 years and pay it down with the big payments from broadband.
Timeline wise: I think Fox board determines whether the bid is superior on Wednesday, then Disney has until Wednesday June 27 to counteroffer.
So most likely the bidding will heat up after Wednesday.