NoChesterHester
Well-Known Member
Can you link us to your Blue Ocean theory?
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Spirited News, Observations & Thoughts Tres
- Thread starter WDW1974
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Can you link us to your Blue Ocean theory?
englanddg
One Little Spark...
Are you asking what Blue Ocean Strategy is?
I can concur with all the above except (sadly) Muppets ... right now, it appears they will be making way for something else in that facility. I can only caution that things can be subject to change, but I wouldn't be saying it if I didn't have strong conviction that it was happening. BTW, if it does leave, it's the only thing I'll actually miss as the park is a mess and they need to finally fix it and rebrand it.
the.dreamfinder
Well-Known Member
Taylor
Well-Known Member
Would it be Star Wars expanding into the Muppet area? Or are they expanding Star Wars backstage and putting something else in there.
If true I will greatly miss them.
I believe that is why Al and Dusty and Co at Miceage reported that the Monsters coaster/Monstropolis redo at DCA plus the T-Land redo and E-Ticket are being fast-tracked.
I do NOT have confirmation on them, but believe the info ... TDA isn't going to make the same mistake that TDO makes over and over and over and over and over .... again.
Sue_Vongello
Well-Known Member
What is the obsession with neglecting clear expansion areas or planned expansion areas in favor of subtracting attractions to make way for new ones?
Doesn't DHS need attraction(s) not just swap outs?
NoChesterHester
Well-Known Member
Yes.
It is ... bigtime.
UNI isn't playing it safe in Hollywood anymore than O-town.
But I am expecting an important phone call and then heading to bed. I'll see you all a little later.
Taylor
Well-Known Member
I'm just glad that it seems like DL isn't missing a beat with there Prez switch seems like its been a smooth transition. Unlike the uphill battle George is going thourgh
NoChesterHester
Well-Known Member
Agree, but IF they are going to re-image then I can't fault then for going all the way.
I will absolutely miss the Muppets. One of my favs.
Taylor
Well-Known Member
Maybe they will change there minds and expand the other way
Californian Elitist
Well-Known Member
Goodnight!
Taylor
Well-Known Member
Wait a minute. You sleep? I thought you had insomnia or something based on how late you post.
Sue_Vongello
Well-Known Member
Or maybe they could just implode the whole park and start over ...
Ok ok ... they're giving me something new, I should just be grateful ... WAIT ... That's how they want me to think!
Well played TDO.
NoChesterHester
Well-Known Member
Thanks.
This expansion would be directly contrary to that I guess. Are they admitting that it isn't working?
The death spiral has begun. The market share has shifted and will never ever be regained.
NoChesterHester
Well-Known Member
Parking garages aren't crazy expensive. Not the way Disney spends money on bathrooms.
Ah, but that is running on the assumption that Universal will not be maintaining this level of spending after Diagon Alley opens next summer. To be honest with you, given Universal Orlando's history, it is very safe to want to make that assumption.
That is however not the case, and rumors about Toon Lagoon at IOA getting flat earth'd to make way for entirely new IP and attractions are starting to spread as openly as these DHS rumors are. The truth is, Universal does have a major five-year plan set into motion and they will not be letting off the gas in 2015. Or 2016. Maybe 2017, but almost certainly not 2018.
By then Universal will have picked off two days of the typical one week Orlando visit, and Disney is never getting those days back in their entirety to matter what they build. They dropped the ball for too long. Additionally, WDW's choice to focus their resources on two of the four parks in their portfolio will make it easier for guests to consolidate time spent at MK/Epcot to make way for new offerings at the other parks, which as I stated in an earlier post, are already well on their way to being forgotten in 2014.
These Magic Kingdom parks are not impenetrable fortresses that will always draw 10 million guests a year over rival parks no matter what. The month Cars Land opened at DLR, the relationship between DCA and Disneyland almost became one of equals. The same for Tokyo Disney Resort after Tokyo DisneySea opened. People go where they perceive they will get the most for their money. For decades in Orlando, Magic Kingdom has enjoyed that perception because the reality outside more or reflected that. But Universal Orlando has brought those days to an end.
englanddg
One Little Spark...
It's a business strategy that became popular in the mid-2000s. I, personally, think it's a crock, but a lot of executives and business analysts support the concept.
This is how I've always thought of it...simplified. Think of your business as a ship, and you are a fisherman. You can stay close to port and compete with all the other fisherman, but the waters are bloody (Red Ocean). Or, you can set sail into uncharted waters (Blue Ocean), and find new sources of fish that your competitors are unaware of. If you do this, you will maintain the edge over other fishermen, as your costs of acquisition and yealds are far greater when you don't have to deal with competition.
Also, since fishing in a "Red Ocean" produces fish of the same or lesser quality then the consumer is used to, there is no differentiation between your product and the other fishermen. But, in a "Blue Ocean", you are catching the prime fish. They are larger, they are healthier, and consumers certainly note the difference, and will reward you with sales.
In short, it states that you should think of your existing markets as "Red Oceans", and very little focus should be spent on these areas by strategic leaders in the company. The theory is that "Red Oceans" are contaminated with competition, and if strategic leaders focus on that (say, going tit for tat with Universal for rides), they are not planning a long term strategy that will work and provide rapid growth.
Instead, they theory states that they should focus on creating "Blue Oceans". New markets, new technologies, new experiences, etc. If you can create a "Blue Ocean", then you will realize massive market gains and profits as you are the only place out there where this experience can be had. Marketing and brand become less important than "innovation"...according to the concept.
An example I've heard cited of this being successful are the Nintendo DS and Nintendo Wii. Rather than trying to come up with a unit that competes in the "Red Ocean" with Xbox / Playstation, Nintendo took a gamble and created completely new ways for gamers to interact, and new experiences for them to have. They created a "Blue Ocean", and their sales were fantastic. It was years before their primary competition even took a swim in that "Blue Ocean", so they held a virtual monopoly on THAT style of gaming.
Compare that to Sony. The Vita didn't sell nearly as well as they hoped it would. The theory would contend it was because Sony focused on a "Red Ocean", being traditional portable gaming.
Mind you, this is a very simplistic break down of what it is. And, as I've said, I think it's a load of horsey poo. I prefer the lessons taught in Good to Great, myself.
<shrug>
If you are really interested, go pick up the book. It's not a bad read, I just think it's not something I'd consider a bible for executive strategy...but, many execs do.
articos
Well-Known Member
If you remember, a few months back it was stated parades were being killed? It was also thought there was some back of house support facilities that went along with that were being moved around. All true...
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