marvel

[bruiser659]

The Wall Street Journal reported that Universal want to build a resort in India and they want to use Marvel in some rides.What do you think.

 

[AEfx]

I'm all for Marvel in the parks. Some great properties there.

I know some get their undies all in a bunch over it, but Marvel is as much Disney now as Pixar is - companies they bought and now run.

 

[Captain Chaos]

I'm all for Marvel in the parks. Some great properties there.

I know some get their undies all in a bunch over it, but Marvel is as much Disney now as Pixar is - companies they bought and now run.

i think the OP is asking how do we feel about Universal using Disney owned Marvel characters in a new park in India....

I would venture to say there has to be some sort of clause in any contract or agreement stating Universal can use these characters outside of the U.S... Not sure if there is one or not...

 

[Testtrack321]

Universal would have to contract new rights for the new parks, so Disney can make as many outlandish requests or requirements as they deem fit. I think it's great, I don't think people see Marvel as Disney as much as they see Pulp Fiction as being Disney, and as such, should be cross promoted and advertised to raise money. Money for the parks, new family entertainment, etc.

 

[JohnLocke]

Unless for some reason they're planning an Indian park of their own, I would say they should make the agreement to let them use it in India. Just means more money for the company.

 

[AEfx]

i think the OP is asking how do we feel about Universal using Disney owned Marvel characters in a new park in India....

Yup, and I was just stating, in general, India or not, I welcome Disney's use of the Marvel brand.

 

[CaptainJackNO]

i think the OP is asking how do we feel about Universal using Disney owned Marvel characters in a new park in India....

I would venture to say there has to be some sort of clause in any contract or agreement stating Universal can use these characters outside of the U.S... Not sure if there is one or not...

Disney would make a fortune in licensing for Universal to use Marvel characters. I say gouge 'em...lol:lol:

 

[trr1]

I am sure that if universal want to use any marvel charaters in india
that disney will let them for a hefty price

 

[Grizzly Hall 71]

Universal would have to contract new rights for the new parks, so Disney can make as many outlandish requests or requirements as they deem fit. I think it's great, I don't think people see Marvel as Disney as much as they see Pulp Fiction as being Disney, and as such, should be cross promoted and advertised to raise money. Money for the parks, new family entertainment, etc.

Pulp Fiction is no longer Disney after yesterday. $660 Million for Miramax and it's film collection of over 700 to some investment group.

 

[yeti]

Universal would have to contract new rights for the new parks, so Disney can make as many outlandish requests or requirements as they deem fit. I think it's great, I don't think people see Marvel as Disney as much as they see Pulp Fiction as being Disney, and as such, should be cross promoted and advertised to raise money. Money for the parks, new family entertainment, etc.

Well, technically, Pulp Fiction isn't Disney anymore...

 

[Disneyfan1981]

Remember the Marvel Theme Park that has been in limbo in Dubai for years? This falls into those "I'll believe it when I see it" kind of things. Disney knows that it'll be a tough sell to get the purists to accept Marvel into their theme parks. Most of the money that Disney will make off of Marvel will be in merchandising which has already begun but I think actually seeing a strong presence in any park is still a while away. I wouldn't be surprised if Disney continued to allow Universal to use the characters as long as they wanted and just collect the licensing fees, its the best of both worlds for Disney. You could find Spider-Man shirts at Downtown Disney and if people want to head to Universal and buy a ton of Spider-Man merchandise they are still making money hand over fist.

 

[Grizzly Hall 71]

Remember the Marvel Theme Park that has been in limbo in Dubai for years? This falls into those "I'll believe it when I see it" kind of things. Disney knows that it'll be a tough sell to get the purists to accept Marvel into their theme parks. Most of the money that Disney will make off of Marvel will be in merchandising which has already begun but I think actually seeing a strong presence in any park is still a while away. I wouldn't be surprised if Disney continued to allow Universal to use the characters as long as they wanted and just collect the licensing fees, its the best of both worlds for Disney. You could find Spider-Man shirts at Downtown Disney and if people want to head to Universal and buy a ton of Spider-Man merchandise they are still making money hand over fist.

Considering how bad Spider Man looks at Universal I wouldn't mind seeing him at DHS swinging on New York Street. Doubfut but wishful thinking. Also they're not just making money on merchandise but also the movies. Iron Man 2 was a SMASH at the box office (no matter how bad it was) and with movies like the avengers, ant man, captain america, and Thor Disney will be rolling in billions. They already had 3 movies this year that have had HUGE box office success. Toy Story 3 (which is the best film of this year so fat IMO), Alice In Wonderland (which was the worst film this year so far), and Iron Man 2. So let Universal still use Marvel, Disney will make
money off of them and when Universal's milk is dried out I expect to see The Amazing Adventures of Spider Man at DHS!

 

[Martian Crab]

Marvel is as interesting to me as wrestling and monster trucks. India is a fine place for those characters as I have no interest in ever going there.

 

[kaos]

Remember the Marvel Theme Park that has been in limbo in Dubai for years?

I would highly doubt anything gets built in Dubai for awhile... That government is more in debt than the U.S. is, and since it's a Sultanate, I wouldn't put much thought into anything being built in Dubai until the oil market stabalizes, which at this point, may be never, especially if the plug in car system makes it mainstream in the next 2 years.

As for the Disney/Universal Marvel arrangement- Disney is bound, by contract, to honor exisiting licensing agreements. Most of those agreements end in the next 3-5 years. As part of that agreement, Disney agreed not to bring Marvel properties that do not have licenses existing into its theme parks for 1 year. That 1 year date is fast apporaching. Another part of the agreement was that Universal has the sole right to market Marvel properties in the State of Florida only. I would highly doubt that Disney will let these valuable properties out world-wide. The main reason for this agreement is obvious- Universal has several Marvel properties that it purchased the licenses for for their theme parks. Expect Disney to hold Universal hostage for the license renewals in the next few years... If I'm on the board of Universal, I'd have to be thinking- "What's cheaper? Scrapping an entire theme park theme and re-theming attractions or paying the sum of $1B for these licens renewels, plus residuals?"
Being in the train and collectible business, Disney has raised its license fees to an all-time high- almost $5/unit. While it may not seem like alot, consider this- toy item A costs $26 and retails for $42; identical item B, with the addition of Mickey in the graphics, costs $41 and retails for $68. Why the difference? The manufacturer has to pay the license fee AND a royalty fee, thus increasing the cost of the item, administration of the item, and a new department to handle this fiscally is needed. Disney priced their licenses out of the market for most manufacturers. Hasbro got luck with that agreement that they signed with Disney, and Disney is actually profit neutral money on that arrangement now. FYI- A traditional per unit license for most other properties is $0-$1.0/unit- just to put it perspective. So if you want any Disney trains, let me know. I still get them, just not as many as I used to.

 

[Grizzly Hall 71]

Marvel is as interesting to me as wrestling and monster trucks. India is a fine place for those characters as I have no interest in ever going there.

Disney bought Marvel so they can win the TEEN male demographic. Which they have been suffering to win since the 80's.

 

[Grizzly Hall 71]

I would highly doubt anything gets built in Dubai for awhile... That government is more in debt than the U.S. is, and since it's a Sultanate, I wouldn't put much thought into anything being built in Dubai until the oil market stabalizes, which at this point, may be never, especially if the plug in car system makes it mainstream in the next 2 years.

As for the Disney/Universal Marvel arrangement- Disney is bound, by contract, to honor exisiting licensing agreements. Most of those agreements end in the next 3-5 years. As part of that agreement, Disney agreed not to bring Marvel properties that do not have licenses existing into its theme parks for 1 year. That 1 year date is fast apporaching. Another part of the agreement was that Universal has the sole right to market Marvel properties in the State of Florida only. I would highly doubt that Disney will let these valuable properties out world-wide. The main reason for this agreement is obvious- Universal has several Marvel properties that it purchased the licenses for for their theme parks. Expect Disney to hold Universal hostage for the license renewals in the next few years... If I'm on the board of Universal, I'd have to be thinking- "What's cheaper? Scrapping an entire theme park theme and re-theming attractions or paying the sum of $1B for these licens renewels, plus residuals?"
Being in the train and collectible business, Disney has raised its license fees to an all-time high- almost $5/unit. While it may not seem like alot, consider this- toy item A costs $26 and retails for $42; identical item B, with the addition of Mickey in the graphics, costs $41 and retails for $68. Why the difference? The manufacturer has to pay the license fee AND a royalty fee, thus increasing the cost of the item, administration of the item, and a new department to handle this fiscally is needed. Disney priced their licenses out of the market for most manufacturers. Hasbro got luck with that agreement that they signed with Disney, and Disney is actually profit neutral money on that arrangement now. FYI- A traditional per unit license for most other properties is $0-$1.0/unit- just to put it perspective. So if you want any Disney trains, let me know. I still get them, just not as many as I used to.

So maybe is that why the Power Rangers are leaving because they're preapring for Spidey and his friends? So probaly by September we will see some relastic looking costumes of our Marvel heroes? The Universal costumes look like something from Party City.

 

[kaos]

Disney bought Marvel so they can win the TEEN male demographic. Which they have been suffering to win since the 80's.

***FACT CHECK***
Disney bought Marvel because it was able to purchase at $3B a company that had $10B of license contracts still existing. It had nothing to do with demographics. The deal almost fell apart because the Marvel shareholders initially said no. Disney had no interest in bringing these characters to the theme parks- it was simply a hedge against other properties that they already own (specifically Miramax which they duped some firm into for $660m).

When you talk about demographics, what are you referring to? Movie? TV? ThemePark? Disney already is the top spot in the teen demo's in those catagories. While the M/F ratio I'm sure is skewed towards female, there is no real way to gauge an actual teen demo for any teen age group under 18, since it is illegal to poll that age group. The demo's that are available are parental answers and do not always come across as accurate. The box office will be a better gauge in that age group. Disney got its butt beat by Harry Potter, but more than made up for it with the PotC franchise.

 

[Martian Crab]

"Poncho's" doesn't need the apostrophe...it isn't possessing anything.

 

[kaos]

So maybe is that why the Power Rangers are leaving because they're preapring for Spidey and his friends? So probaly by September we will see some relastic looking costumes of our Marvel heroes? The Universal costumes look like something from Party City.

You're not going to see Spidey in WDW anytime in the near future, but maybe in DL! Costuming will be a big part of the next license negotiations with Universal for sure. Power Rangers was licensed by Disney, and I think that Disney did not renew the license. They milked it for what they could. Look for the minor Marvel characters to make appearances in Florida, but characters with exisiting licenses won't be around anytime soon. Captain America, some minor X-men, Iron Man- we'll see those soon. I doubt that Disney would do a Marvel parade since the top Marvel properties cannot appear in their Florida theme parks. If we do see a Marvel parade, it will most likely be in DL/CA, or out of the country.

 

[Grizzly Hall 71]

***FACT CHECK***
Disney bought Marvel because it was able to purchase at $3B a company that had $10B of license contracts still existing. It had nothing to do with demographics. The deal almost fell apart because the Marvel shareholders initially said no. Disney had no interest in bringing these characters to the theme parks- it was simply a hedge against other properties that they already own (specifically Miramax which they duped some firm into for $660m).

When you talk about demographics, what are you referring to? Movie? TV? ThemePark? Disney already is the top spot in the teen demo's in those catagories. While the M/F ratio I'm sure is skewed towards female, there is no real way to gauge an actual teen demo for any teen age group under 18, since it is illegal to poll that age group. The demo's that are available are parental answers and do not always come across as accurate. The box office will be a better gauge in that age group. Disney got its butt beat by Harry Potter, but more than made up for it with the PotC franchise.

Thanks for the clearification! I was referring to Movies and Theme Parks (if they ever come). Teens wouldn't go see Princess and The Frog instead of Iron Man 2. Can you explain how Disney is top spot in Teen demo over, oh say, Universal?