SATURDAY AM: The Fantastic Four: First Steps at
$120M-$125M is one of the sixth best openings for a Marvel Cinematic Universe title post Covid and that’s a great thing. For all the ‘does it or does it not beat
Superman?’ in the Coke and Pepsi fight between Marvel and DC – who cares. It’s the fourth $100M-plus opening of the year for a movie and that spells excellent for the business, not to mention it’s solid footing for a superhero movie.
There is still a path to $125M, as we told you the movie has been pacing like James Gunn’s
Superman. Yesterday’s first/day previews for
Fantastic Four came in at $56.3M, which is nickels ahead of
Superman‘s $56.1M. Wouldn’t ya know — the MCU title also received an A- CinemaScore, the same as
Superman. If the movie comes in under $125M, box office nerds, it’s not the end of the world or the demise of the superhero movie. As we always report, and this was true pre-Covid, predicting $100M+ openings given the small sampling isn’t a perfect science.
Some in the industry had their doubts as to whether
Fantastic Four could tip $100M as this was a period movie, however, rivals are applauding
Disney‘s marketing campaign which connected with audiences.