Sirwalterraleigh
Premium Member
They are working with a lot more than we are. Test screenings, engagement metrics, awareness, pre-sales.
It’s now telling to me that the only time the corporate Disney website brags about trailer views has been our four recent 1B+ earners.
I guess my first question is, were you surprised Elio and Snow White did poorly? I don’t think so, nor was I. The company probably had some awareness.
Now there are times when despite those factors things over or under perform wildly beyond their expectations. The two examples I can think of on either end of that Spectrum are Wish and the original Frozen.
Wish had bomb written all over it…I can only imagine the reams of data they have at their disposal for decisions like this!
My question is, with the considerable lead time needed to design, budget, approve and cast an in-park Meet N' Greet (without a robot), how long before the movie's premiere do they know they have a turkey on their hands not worth marketing in the parks? What made them entirely abandon Elio by late 2024, for example?
There's gotta be a good story there. And there's likely some really funny conversations that were had in Burbank conference rooms about Rachel Zegler's Snow White a year before it premiered. Not to mention Elio, or Strange World. Or The Marvels. Or... well, just go back in this thread a few years for more examples.
That's very true. Frozen is probably the best example, and then the worse example of them totally over-indexing over a year later with EVERYTHING Frozen in the parks, especially at Disneyland; Frozen Sing-A-Long in MuppetVision, Olaf's Snow Fest & Sledding Incident First Aid Station, Meet N' Greets, Arendelle Food Kiosks, etc., etc.
It's funny when they realize their mistake, and then overdo it just about the time the fad is dying. God love 'em for trying, though.![]()
Frozen way exceeded expectations…but it was built on the shoulders of tangled…which was one of the most important Disney animateds ever made for its longer impact…in there with some white, little mermaid, Mary Poppins…so hindsight really lays that one out