Disney (and others) at the Box Office - Current State of Affairs

Sirwalterraleigh

Premium Member
They are working with a lot more than we are. Test screenings, engagement metrics, awareness, pre-sales.

It’s now telling to me that the only time the corporate Disney website brags about trailer views has been our four recent 1B+ earners.

I guess my first question is, were you surprised Elio and Snow White did poorly? I don’t think so, nor was I. The company probably had some awareness.

Now there are times when despite those factors things over or under perform wildly beyond their expectations. The two examples I can think of on either end of that Spectrum are Wish and the original Frozen.

I can only imagine the reams of data they have at their disposal for decisions like this!

My question is, with the considerable lead time needed to design, budget, approve and cast an in-park Meet N' Greet (without a robot), how long before the movie's premiere do they know they have a turkey on their hands not worth marketing in the parks? What made them entirely abandon Elio by late 2024, for example?

There's gotta be a good story there. And there's likely some really funny conversations that were had in Burbank conference rooms about Rachel Zegler's Snow White a year before it premiered. Not to mention Elio, or Strange World. Or The Marvels. Or... well, just go back in this thread a few years for more examples.



That's very true. Frozen is probably the best example, and then the worse example of them totally over-indexing over a year later with EVERYTHING Frozen in the parks, especially at Disneyland; Frozen Sing-A-Long in MuppetVision, Olaf's Snow Fest & Sledding Incident First Aid Station, Meet N' Greets, Arendelle Food Kiosks, etc., etc.

It's funny when they realize their mistake, and then overdo it just about the time the fad is dying. God love 'em for trying, though. 🤣
Wish had bomb written all over it…

Frozen way exceeded expectations…but it was built on the shoulders of tangled…which was one of the most important Disney animateds ever made for its longer impact…in there with some white, little mermaid, Mary Poppins…so hindsight really lays that one out
 

Disney Irish

Premium Member
You're kidding?! What happened then??? There's gotta be a story there.

I mean, the 100th Anniversary mega-budget animated feature, and all that. :oops:
Tale as old as time..... Too many changes during the creative process.

If you go back to the Wish thread I'm sure there are about a thousand posts on it.
 

Sirwalterraleigh

Premium Member

I don’t think we’ve yet talked about F4 has reviewed quite well. Similarly to Superman.
That’s in the fantastic four thread…this one can’t handle anything substantive 🤪
 

Animaniac93-98

Well-Known Member

I don’t think we’ve yet talked about F4 has reviewed quite well. Similarly to Superman.

I was expecting the Tomatometer to drop as more reviews came in, but it has held up.
 

TsWade2

Well-Known Member
Tale as old as time..... Too many changes during the creative process.

If you go back to the Wish thread I'm sure there are about a thousand posts on it.
That’s correct! And in my opinion, it’s for the best! She’s a terrible CCO of WDAS anyway!😡I hope Jared Bush will make WDAS great again. No Trump pun intended!😏
 

Tony the Tigger

Well-Known Member

I don’t think we’ve yet talked about F4 has reviewed quite well. Similarly to Superman.
Using the “How busy are Tony’s local theaters?” metric (19% more accurate than counting Halloween costumes) - Tony’s theaters are too damn busy - at least for tonight.
 

MisterPenguin

President of Animal Kingdom
Premium Member

 

TP2000

Well-Known Member
Okay gang, here we go with another mega-budget summer tentpole from Burbank! The Fantastic Four!

It did very well in Wednesday/Thursday previews at about $24 Million. With a production budget of $200 Million, and at least $100 Million spent on marketing (plus a nifty robot at Disneyland), it's going to be a rather heavy lift to get it to profitability. But as it's shaping up to have a very good opening weekend, it's entirely possible for it to at least break even, if not create actual profit! 💰

Elio & Lilo & Stich are likely in their homestretch of theater screenings, but both are doing what they've been doing. One was a huge hit, one was a huge bomb. You know which was which.

A personal note: I'm greeting my sister and other family all arriving at Lindbergh Field this evening, and then I'll be busy into August (In the wise and immortal words of Jan & Dean... Summer Means Fun!). I may not be here consistently to track the box office for The Fantastic Four, but know that I am with you in spirit. I was accused once in this thread of avoiding box office hits when I was traveling overseas last year and obviously not using the ship's WiFi enough, so just know I'm still fully invested in this fabulous thread.

But please don't have all the fun without me! 🥳

Off We Go!.jpg



 

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