Nielsen Streaming Ratings

[MisterPenguin]

Streaming reached a historic milestone in May as its share of total household television usage outpaced the combined share of broadcast and cable for the first time ever, according to new Nielsen data.​

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Nielsen: Streaming Reached Record Household TV Usage in May, Led by YouTube - Media Play News

Streaming reached a historic milestone in May as its share of total household television usage outpaced the combined share of broadcast and cable for the first time ever, according to new Nielsen data. Streaming represented 44.8% of TV viewership in May 2025, its largest share of viewing to...

www.mediaplaynews.com

 

[Disney Irish]

Streaming reached a historic milestone in May as its share of total household television usage outpaced the combined share of broadcast and cable for the first time ever, according to new Nielsen data.​

​

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Nielsen: Streaming Reached Record Household TV Usage in May, Led by YouTube - Media Play News

Streaming reached a historic milestone in May as its share of total household television usage outpaced the combined share of broadcast and cable for the first time ever, according to new Nielsen data. Streaming represented 44.8% of TV viewership in May 2025, its largest share of viewing to...

www.mediaplaynews.com

But I thought streaming was dead…

 

[MisterPenguin]

But I thought streaming was dead…

That's why I created the thread posted below to document the fall of broadcast/linear TV and the ascendance of streaming.

For all those who thought doubling down on D+ and Hulu was stupid for Disney to do.

Thread 'All Things Streaming (VOD, OTT)'

Dec 16, 2018

This thread will be for all things streaming: video on demand, over the top (TV), Netflix, Roku, Chromecast, AppleTV, Amazon Video, etc...

To kick things off...

Netflix Originals Will Be More In Demand Than Licensed Titles By 2019 – Study

Demand for Netflix originals will outpace demand for licensed titles by October 2019, a new report from Parrot Analytics and Kagan predicts.

deadline.com

Netflix Reveals 2018’s Most-Binged Shows, Most-Re-Watched Original Movies

Netflix said "The Kissing Booth" is its most-re-watched original movie and "On My Block" its "most binged" original show of 2018.

deadline.com

• MisterPenguin
• Replies: 557
• Forum: TV Shows, Movies, and Music

• 

 

[MisterPenguin]

 

[MisterPenguin]

Nielsen: WBD, Fox See Largest May Media Distribution Gains, YouTube Leads Overall For Fourth Straight Month - Media Play News

In a record month for streaming viewership, shifts among media companies in May were attributable to each of the three main television distribution channels, according to Nielsen’s latest Media Distributor Gauge report. YouTube maintained the leading share of total TV viewing, while the largest...

www.mediaplaynews.com

 

[MisterPenguin]

 

[MisterPenguin]

 

[MisterPenguin]

 

[Disney Irish]

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I still like how a Disney created and owned property is considered acquired just because it came over from linear.

Also nice to see that Snow White has found an audience, hopefully it stays on the list for a few weeks.

 

[DKampy]

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Nice to see Andor still in the top 10…. That certainly was a win for Disney… especially after Roque One got increased eyeballs afterwards as well

 

[BrianLo]

Nice to see Andor still in the top 10…. That certainly was a win for Disney… especially after Roque One got increased eyeballs afterwards as well

It's one of the few times (maybe only for Disney) that I can recall a series scrambling back upwards into the top ten several weeks after it finished. It probably speaks to ongoing word of mouth and catch up. However, Andor I would now say has actually done very strongly on streaming.

The Snow White numbers debut is bad.

 

[coffeefan]

 

[coffeefan]

 

[brideck]

The Snow White numbers debut is bad.

Yet that probably represents more people watching it than saw it in North America during its entire theatrical run. [Note: Not an endorsement of either number being good.]

NA BO: $87m / $11.31 (avg ticket price) = 7.7m theater goers

Streaming: 581m mins / 109 mins (runtime) = 5.3m views * 1.5 viewers per stream (random conservative-feeling estimate, don't know if there's data to indicate a better number to use) = 8m home viewers

 

[Disney Irish]

Yet that probably represents more people watching it than saw it in North America during its entire theatrical run. [Note: Not an endorsement of either number being good.]

NA BO: $87m / $11.31 (avg ticket price) = 7.7m theater goers

Streaming: 581m mins / 109 mins (runtime) = 5.3m views * 1.5 viewers per stream (random conservative-feeling estimate, don't know if there's data to indicate a better number to use) = 8m home viewers

And at an average of 25% of all those users being on the ad tiers (I think its more now but we'll go with that) that is a lot of eyeballs watching ads during the movie.

 

[MisterPenguin]

Nielsen: Netflix Spearheads June SVOD Market Share Growth; Broadcast Falls Below 20% For the First Time - Media Play News

Netflix saw a market-leading surge in usage in the month of June, according to Nielsen’s 50th monthly report of The Gauge, the media snapshot of total household TV and streaming consumption. Streaming viewership represented 46% of television usage, up 5.4% from May, and was primarily driven by...

www.mediaplaynews.com

 

[MisterPenguin]