What were you “correcting”? Budgetary estimates? Those aren’t hard numbers…and again…nobody questions them on the successful movies
And you again (for the 5 people that self reinforce with the likes)…just skipped the part where I said inside out was great and a huge hit
Keep peeing upwind. Successes aren’t argued…they just have to be proven. The entire issue is “failures aren’t actually failures”
For some reason…that has to be disputed every time
So now the benchmark for the expendables (or whatever the hell this one is called?) is Captain Falcon?
Minute point of order: that was a FAILURE
Yeah…like really it was
I'll let
@BrianLo speak for himself, but the idea is that TP and others constantly overestimate the marketing during the theatrical. So the correction comes in that form, lower the marketing used to being what is typically used during theatrical and it would be consistent across all the discussions win or lose.
Also you keep harping on this "failures aren't failures" thing as if that is what is being said by some (I assume you lump me in that group). No one is saying a movie isn't a failure
DURING theatrical, its clear more than a few over the last couple years have fell in that territory, though there is debate among a couple movies that you claim are failures but aren't really but I'll let that go for now. What is being said is the OVERALL if you count ALL monies made during the life of a movie it wouldn't be considered a failure in that sense, that they pretty much all do turn a profit with rare exceptions.
And before you get on the rant of "Disney expects xyz at the box office, they don't expect to lose money", I'd like to point out as
@coffeefan rightfully posted, right from Disney's FY24 earnings report right at the top of page 6 -
"The Company incurs significant marketing and advertising costs before and throughout the theatrical release of a film in
an effort to generate public awareness of the film, to increase the public’s intent to view the film and to
help generate consumer interest in the subsequent home entertainment and other ancillary markets. These costs are expensed as incurred,
which may result in a loss on a film in the theatrical markets, including in periods prior to the theatrical release of the film"
So its clear that Disney not only is ok with a movie losing money during theatrical, they almost expect it. And that they do in order to promote the movie for a post-theatrical market. Now obviously they'd like to minimize those losses as much as possible, but if they lose money they are set to absorb that in their post-theatrical earnings on a movie. This is a new world of the post-pandemic box office my friend. This isn't the 70s, 80, 90s, or even 00s anymore. You have to stop thinking the box office is the end all be all for a movies earning potential, its just the start not the end. And what you consider a "failure" is in reality not a failure to Disney, its a future earner post-theatrical. This is what several of us have been trying to tell you and others for years now.
, let's do a quick update on Thursday's preview box office. Thunderbolts looks to be keeping its 4,330 theaters this weekend, and Snow White looks to be keeping her 1,300 theaters as well.-3-Full.jpg)
