Lightning Lane at Walt Disney World

[Ayla]

So, a second price increase announced within days of each other and no one bats an eye? SMH

 

[John park hopper]

Over the years we adjusted our spending to compensate for the constant price increases --less Table service meals, bring our own food and snacks, no buying Disney merchandize. Gotten to the point even that does not help ---you have lost a long time fan, I'm sure Disney could are less

 

[JD80]

Over the years we adjusted our spending to compensate for the constant price increases --less Table service meals, bring our own food and snacks, no buying Disney merchandize. Gotten to the point even that does not help ---you have lost a long time fan, I'm sure Disney could are less

Disney is not monolithic because there are different business groups (merch, dining, park ops etc.) that are run by individuals that have bonuses tied to performance. You take money for away from Merch/Dining and it goes into the LL bucket then the Merch and Dining execs get nervous.

We'll see how it goes long term. People only have so much money. LLMP isn't going away though. Frankly I'm surprised free FP+ lasted so long since every other Disney park had a paid version of line skipping.

 

[JAN J]

Take this for what it's worth.

I'm told that if you look at the supply/demand curve for LL, there's tons of room for Disney to increase prices when crowds are above average.

That is, there are still more people willing to throw more money at waiting less in line.

I don't think they'll do it, but it would not surprise me if the math showed revenue maxxed out at around $75 per person per day during the winter holidays.

Interesting point.

I would also add that increasing prices in LL is a lot less impactful to overall attendance than increasing regular price tickets.

 

[KDM31091]

LL costs them nothing to offer, so the constant price increases seem very tacky. It’s just greed. Just abolish it and make one standby line that moves quickly.

Unfortunately people keep paying it so it keeps going up and up. For $20 a ride you should least get more than 1 ride, as in let you do it 3 times or something if you want. It’s a rip off.

 

[Indy_UK]

So, a second price increase announced within days of each other and no one bats an eye? SMH

What's the 2nd increase? I saw the ILL got a $1 rise each

 

[bmr1591]

I'd prefer they raise LL prices than park ticket prices.

 

[KDM31091]

What's the 2nd increase? I saw the ILL got a $1 rise each

It was announced yesterday that SDMT for example will be $13 as of Oct 18

Now as of Oct 21 it will be $14

 

[Ayla]

LL costs them nothing to offer, so the constant price increases seem very tacky. It’s just greed. Just abolish it and make one standby line that moves quickly.

Unfortunately people keep paying it so it keeps going up and up. For $20 a ride you should least get more than 1 ride, as in let you do it 3 times or something if you want. It’s a rip off.

Anything you want to ride, however many times by standing in line, should be included in your highly-inflated admission price.

 

[KDM31091]

I'd prefer they raise LL prices than park ticket prices.

Don’t worry. They will do both.

 

[Ayla]

What's the 2nd increase? I saw the ILL got a $1 rise each

It was announced today.

 

[Disstevefan1]

I'd prefer they raise LL prices than park ticket prices.

Don't worry, they will do both.

 

[Indy_UK]

It was announced today.

After rise on the same ILL rides? Oh Jesus.

They really don't think there's a ceiling is there? Attendance is soft isn't it?

 

[Ayla]

After rise on the same ILL rides? Oh Jesus.

They really don't think there's a ceiling is there? Attendance is soft isn't it?

Yep.

 

[Andrew C]

I believe it so as well, more in line with the cost structure of Universals' Express pass.

At this point, they really should just do a Universal express pass system and be done with it...

 

[JMcMahonEsq]

LL costs them nothing to offer, so the constant price increases seem very tacky. It’s just greed. Just abolish it and make one standby line that moves quickly.

Unfortunately people keep paying it so it keeps going up and up. For $20 a ride you should least get more than 1 ride, as in let you do it 3 times or something if you want. It’s a rip off.

This is silly. First LL has development costs, infrastructure, implementation costs, maintenance, hosting costs., ect., all of which cost/costs the company money.

Second its not greed, its a busienss, the company is supposed to make money. It has a product that people want. Contrary to some on these message boards, people do NOT want to go back in time over 25 years ago to when there were no fast passes.

Third, why is it unfortunate that WDW has found something people want to buy, and are selling it at a price that people think has value? If you don't like it, that's fine don't buy it. But on the limited amount of time I can get away from work, and get my family on a vacation, we are not going to waste time standing around in lines. We, and it appears enough other customers, are willing to pay additional amounts to skip past lines. But i know some people (mostly without kids) who don't mind going to the parks, and just casually walking from drink spot to snack stand, to show, and will just hop on whatever rides they want, that have good wait times. They don't want/value the same things I do, and i like that Disney has different pricing features so that we both get what we want.

 

[HauntedPirate]

They can kiss my back pocket if they think I'm paying ~ $145 to get in and another $21 to ride a two-minute roller coaster.

You don't get to ride Tron twice for that $21.

Take this for what it's worth.

I'm told that if you look at the supply/demand curve for LL, there's tons of room for Disney to increase prices when crowds are above average.

I wonder what they will do with LL prices the other 350 days of 2025...

 

[HauntedPirate]

After rise on the same ILL rides? Oh Jesus.

They really don't think there's a ceiling is there? Attendance is soft isn't it?

From my cheap seat, it looks like they are raising the price on ILL's that are (inexplicably) selling out every day anyway, so it's just raising revenue without doing anything. For TDO, it's perfect.

 

[rd805]

I'm of the mindset if people are still paying the prices listed there, then Disney has the capacity to raise them as they aren't effectively keeping people from NOT upgrading to an 'Express.' If it it is a "premium," - price it that way and people will stop paying for it lol, keeping Stand-By more straight forward.

 

[JMcMahonEsq]

At this point, they really should just do a Universal express pass system and be done with it...

I don't think the perceived sale value is there for that. The equivalent pricing would be huge, and likely a barrier to purchasing for many people/families.

Now you get to purchase on a daily basis, or even a ride basis, giving customers alot more flexibility in what they spend their money on, as opposed to having to make a single UEP type purchase for a day, which is going to be set at a price significantly higher likely then you LL/G+ costs now.

Also, similar to micro transactional type pricing, you get alot more customers buying into the product, and over time can even get more sales than with a single lump sump purchase. You get both the people who couldn't afford the huge cost of UEP, but will buy a day or two. AND you will get people who buy it for one day, then then next day, and then the LL's an by day 4-5 say screw it we have already paid some much might as well get it for the next day too, and you could eventually get over a week plus trip more in spending than the simple UEP cost might have been.