Magical Express was a huge incentive. The value that the service added to the vacation package for Disney was a lot. Once you got to Orlando International, go to the Magical Express area and everything from there on out was taken care of. Simple, no hassles, no preplanning etc. I can speak to my own experience and thought it was a great service and I never had a problem with it at all. The biggest thing for the guest though was the ease factor. You didnt have to figure out any logistics of how you would get your family to the resort, how much it would cost, was it safe, etc. It was all done for you. It was a win for the resort too, in that it incentivized onsite stays and staying in the Disney Bubble. I'd love to see this return. Marie