I have no way of knowing, and I realise my own biases are at play in what I'm about to say, but I suspect Disney will come off looking much better in the long-run because of all this than Universal. I'm somewhat surprised that Florida's other themeparks are apparently content to watch what's happening from the sidelines, even though Disney's fight is, ultimately, their fight also.
I don't think it's a bias - just maybe a
little naivety.
Disney's only fighting this because they are the one that was targeted.
You can be assured that if the tables were turned, Disney wouldn't be stepping in the line of fire, risking their own economic well being to protect one of their competitors, either.
Disney's arguing this on 1st amendment rights and people are cynically saying things like "yeah, because Disney's
so concerned about the first amendment - lolz!"
Truth is, they really are. They're
very concerned about their
own first amendment rights. They aren't trying to protect you or me or Sea World.
Them prevailing will, hopefully, have that side effect but their interests in this are purely to protect themselves.
And to be clear, I think there's absolutely nothing wrong with that.
In the long run, I don't think how this pans out is going to do anything for or against Universal or Sea World's (or Legoland's) reputations at all for the vast majority of the general public.
Privately, I imagine many
(if not most) executives for large businesses in the state would like to see Disney prevail on this, though.