'Strange World' Disney's 2022 Animated Film

[SuddenStorm]

I've been twice now and I love it! We don't have a Trader Joe's in town, yet. I was just reflecting on my previous life.

But the locals are convinced one is going in soon, according to various in-laws or realtor friends or spouses who know people in city hall, etc., etc.. I can't figure out yet if the Trader Joe's talk is the town's version of Texans convinced Disney bought 10,000 acres near Dallas for DisneyWorld II.

There's one opening in the Sandy/Draper area, so if you're anywhere near there you're in luck!

 

[TP2000]

Have you figured out what happened in 2014 that made Disney's reputation take a nose dive? Or what, in 2015, made it bounce back? And I wonder what happened in 2019/2020 that made such a difference? In your opinion, is this when Disney started injecting its social agenda into children's films?

From 2012 to 2018 Disney was in the Top 5 of American companies for reputation.

The reputation index bounced along above 80% those years, in the "Excellent" category. Since the changes from year to year were 1%, I imagine it may just be within the margin of error for the poll. Most polls have a margin for error of 2% or 3% after all.

The real plunge happened after 2019. Going from Excellent, blowing through Very Good in two years, and ending up merely Good by '22. It dropped 7% in just three years, and appears to still be on a downward trajectory.

2012 = 81% EXCELLENT
2013 = 82% EXCELLENT
2014 = 81% EXCELLENT
2015 = 80% EXCELLENT
2016 = 81% EXCELLENT
2017 = 82% EXCELLENT
2018 = 81% EXCELLENT
2019 = 80% EXCELLENT
2020 = 78% VERY GOOD
2021 = 76% VERY GOOD
2022 = 73% GOOD

Those last three years also saw Disney as a company plummet from being rated #5 to being rated #65 in American minds. Disney now ranks well below Best Buy and Walgreens for goshsakes. Disney dropped 28 spots on the rankings in just the last year.

And the Harris poll quantified the reasons why Disney dropped so quickly being due to Americans reluctance to now rate Disney highly on the following polling categories; Trust. Ethics. Citizenship. Culture.

Hey, at least Disney is still ranked above Verizon, and only one spot behind Wendy's! Go Big Burbank, Beat Wendy's In '23!!!

The 2022 Axios Harris Poll 100 reputation rankings

From Trader Joe's to Disney, here's how this year's class stacks up.

www.axios.com

You've posted data and charts, but the real fun is in interpreting and analyzing the data so that it can inform your conclusions.

I'm not entirely sure we can pin any one thing on Disney's dramatic fall from grace. It would also depend on how heavily the states of California and Florida weighed in to the polling, as those AP and CM demographics can throw off polling I'd imagine. Much like a poll about General Motors would get different results if the respondents were weighted towards Michiganders instead of Arizonans.

But the trend the last three years is clear, and Disney's sudden fall in the rankings of big American companies held by Americans themselves is stunning. Who would have ever thunk it possible like this?!?

The question now is, how does Burbank reverse that trend? Is it too late to recover some of their reputation, or will it take years of hard work to crawl back up to at least the Top 30. Watch your back Walgreens, Burbank has awakened! Or something.

 

[TP2000]

There's one opening in the Sandy/Draper area, so if you're anywhere near there you're in luck!

That's got to be what everyone has been talking about here, or talking about people who talked about it. It's good news!

The funny thing???? The #1 spot on that Harris Poll for 2022 was... wait for it... Trader Joe's!

It's up around 82%, which is where Disney also was as recently as 2017.

 

[TP2000]

Here's how Harris conducts this poll each year, just in case anyone is afraid this is cherry picked misinformation, delivered fresh from a glacier-fed yet sun-dappled valley in the shadow of Mount Adams on a mild July day.

"Methodology:

The Axios Harris Poll 100 is based on a survey of 33,096 Americans in a nationally representative sample conducted March 11-April 3, 2022. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness of companies that either excel or falter in society.

• These 100 “most visible companies” are then ranked by a second group of Americans across the seven key dimensions of reputation to arrive at the ranking. If a company is not on the list, it did not reach a critical level "of visibility to be measured."

Polls are merely a barometer, and some are better than others. But 33,096 Americans can't all be wrong, can they?

 

[LittleBuford]

I do think the so-called Culture War is somewhat at play in Disney’s diminishing reputation, but not in the way that some here suppose. The last half-decade or so has witnessed a hardening of the already longstanding view that out-of-touch “elites” are bent on the destruction of traditional society. Because Disney has made a few (ultimately quite cautious) moves in the way of inclusiveness, it has been selected as an easy target by those with reactionary grievances. Many of the complaints aren’t even based on firsthand knowledge of the things under attack—witness the outrage in this thread from those who haven’t even seen Strange World—but there’s no convincing the anti-“Woke” brigade that the liberal onslaught isn’t occurring. Disney can do nothing to get out of this bind short of reversing their diversity initiatives, and that isn’t going to happen. And so things will remain this way until the Woke Scare has subsided, at which point most people will look back with bewilderment at all the unfounded fearmongering.

 

[celluloid]

If only Disney could have hits with their animated features like most of Universal's have been the last couple of years.

 

[TP2000]

If only Disney could have hits with their animated features like most of Universal's have been the last couple of years.

Stop it! That's too easy.

 

[GimpYancIent]

I do think the so-called Culture War is somewhat at play in Disney’s diminishing reputation, but not in the way that some here suppose. The last half-decade or so has witnessed a hardening of the already longstanding view that out-of-touch “elites” are bent on the destruction of traditional society. Because Disney has made a few (ultimately quite cautious) moves in the way of inclusiveness, it has been selected as an easy target by those with reactionary grievances. Many of the complaints aren’t even based on firsthand knowledge of the things under attack—witness the outrage in this thread from those who haven’t even seen Strange World—but there’s no convincing the anti-“Woke” brigade that the liberal onslaught isn’t occurring. Disney can do nothing to get out of this bind short of reversing their diversity initiatives, and that isn’t going to happen. And so things will remain this way until the Woke Scare has subsided, at which point most people will look back with bewilderment at all the unfounded fearmongering.

Uhhhhh No. "Because Disney has made a few (ultimately quite cautious) moves in the way of inclusiveness," If TWDC had actually been low key and not in your face with its moves there would have been no issues, but no, loud / in your face succeeded in irritating. Guests enjoy Disney for a multitude of reasons but the in-your-face presentation of the supposed inclusiveness (which actually was not as it drove people apart rather than together) was totally counterproductive. People are amazingly accepting of different viewpoints, behaviors, activities, actions etc. when presented reasonably and not in your face.

 

[BuddyThomas]

Uhhhhh No. "Because Disney has made a few (ultimately quite cautious) moves in the way of inclusiveness," If TWDC had actually been low key and not in your face with its moves there would have been no issues, but no, loud / in your face succeeded in irritating. Guests enjoy Disney for a multitude of reasons but the in-your-face presentation of the supposed inclusiveness (which actually was not as it drove people apart rather than together) was totally counterproductive. People are amazingly accepting of different viewpoints, behaviors, activities, actions etc. when presented reasonably and not in your face.

There is nothing “in your face” in Strange World. If you blink, you miss it. This thread is freaking ridiculous. A bunch of people who have not seen the movie blabbing opinions.

 

[TP2000]

People are amazingly accepting of different viewpoints, behaviors, activities, actions etc. when presented reasonably and not in your face.

Amen!

I used the 1960's Motown example earlier in this thread; a group of some of the finest and most talented American artists in history helped change the world for the better at a tumultuous and very chaotic time in society. But instead of getting political and playing the victim, they did it all with pure class and oodles of grace and incredible style.

And they changed the world. Pure class.

Burbank handled the last two years rather poorly, and without much class.

I'm reminded of the Zoom call videos that were released of Burbank execs maligning and insulting the very audiences they needed to buy their products. It's unsurprising a growing number of the audience are no longer buying what Burbank is selling. Very tacky on Burbank's part, and showed no class.

 

[LittleBuford]

Uhhhhh No. "Because Disney has made a few (ultimately quite cautious) moves in the way of inclusiveness," If TWDC had actually been low key and not in your face with its moves there would have been no issues, but no, loud / in your face succeeded in irritating. Guests enjoy Disney for a multitude of reasons but the in-your-face presentation of the supposed inclusiveness (which actually was not as it drove people apart rather than together) was totally counterproductive. People are amazingly accepting of different viewpoints, behaviors, activities, actions etc. when presented reasonably and not in your face.

Can you give some examples of what you consider “in-your-face presentation of the supposed inclusiveness”?

 

[celluloid]

There is nothing “in your face” in Strange World. If you blink, you miss it. This thread is freaking ridiculous. A bunch of people who have not seen the movie blabbing opinions.

I wish I could have blinked and missed the entire movie. My kids were bored. It was not only lazily written, but the love interest of the boy was forced and uninteresting to the plot. It is like even Disney was bored with the story with the meta merchandising joke about the splat.

 

[TP2000]

I wish I could have blinked and missed the entire movie. My kids were bored. It was not only lazily written, but the love interest of the boy was forced and uninteresting to the plot. It is like even Disney was bored with the story with the meta merchandising joke about the splat.

There's an interesting take, thank you!

I still wonder why Burbank execs made the purposeful decision to barely market this $180 Million family film. At Thanksgiving.

They must have had test audience results that were not good. The demographic results that Deadline released showed adult men over 25 really hated it. (AKA, Dads!)

What were the other test results that Burbank saw that caused them to nearly abandon this film in the marketplace, I wonder?

 

[Minthorne]

Strange World - wait this isn’t the Marvel sequel to Multiverse of Madness?

 

[BuddyThomas]

There's an interesting take, thank you!

I still wonder why Burbank execs made the purposeful decision to barely market this $180 Million family film. At Thanksgiving.

They must have had test audience results that were not good. The demographic results that Deadline released showed adult men over 25 really hated it. (AKA, Dads!)

What were the other test results that Burbank saw that caused them to nearly abandon this film in the marketplace, I wonder?

You don't get an "interesting take", thank you, when you are the main culprit on here of blabbing a bunch of garbage when you have not seen the movie.

 

[BuddyThomas]

I wish I could have blinked and missed the entire movie. My kids were bored. It was not only lazily written, but the love interest of the boy was forced and uninteresting to the plot. It is like even Disney was bored with the story with the meta merchandising joke about the splat.

Well, that's ONE opinion. If you can write something better, please do so.

 

[GimpYancIent]

Can you give some examples of what you consider “in-your-face presentation of the supposed inclusiveness”?

I will just give one really small example. The elimination of the introduction Ladies and Gentlemen, Boys and Girls. An all-inclusive non offensive long term general announcement suddenly an issue? that needed to be corrected? presented abruptly and not without proclamation of the change. Why? An unnecessary irritation. I do not see any point in laundry listing more the poor presentation and judgment in the parks and media with this supposed inclusivity. The public / guests / viewers / visitors are reacting with their $ and time.

 

[celluloid]

Well, that's ONE opinion. If you can write something better, please do so.

So you have to write produced films to have an opinion on a film's writing? Does my opinion being mine mean you should belittle it? Or am I only entitled to an opinion if it is similar to yours?

Is the film did not bomb due to it not being well made, but plenty opportunity to be marketed and the only animated family film to be released at this time from the biggest reputable family entertainment juggernaut on the planet?

 

[BuddyThomas]

I will just give one really small example. The elimination of the introduction Ladies and Gentlemen, Boys and Girls. An all-inclusive non offensive long term general announcement suddenly an issue? that needed to be corrected? presented abruptly and not without proclamation of the change. Why? An unnecessary irritation. I do not see any point in laundry listing more the poor presentation and judgment in the parks and media with this supposed inclusivity. The public / guests / viewers / visitors are reacting with their $ and time.

Oh good lord. This does not impact you personally in any possible way. If you are so upset about inclusion, just go to Six Flags instead and watch Universal movies instead. This thread has become the dumping ground for people to cry and complain about gay inclusion in Disney, and it is really becoming pathetic.

 

[Chi84]

I will just give one really small example. The elimination of the introduction Ladies and Gentlemen, Boys and Girls. An all-inclusive non offensive long term general announcement suddenly an issue? that needed to be corrected? presented abruptly and not without proclamation of the change. Why? An unnecessary irritation. I do not see any point in laundry listing more the poor presentation and judgment in the parks and media with this supposed inclusivity. The public / guests / viewers / visitors are reacting with their $ and time.

The example you gave is an announcement in the parks. What do you mean by the public/guests/visitors reacting with their money and time?