BrianLo
Well-Known Member
How did it crash and burn? Halloween Kills grossed more domestically than Encanto, and as a Blumhouse feature had a huge profit margin for what it cost the studio. It was a Rated R feature that outperformed a Disney animated Holiday release. It was a fact to point out.
You may be thinking of Halloween Ends, from just this last fall, which did not do great but was also on Peacock with the same logic you give Encanto. It still doubled it's budget domestically so it was a success, just a third in a series of reboots. Ha.
It is cool that Encanto caught on with Disney Plus for a bit as it was released rather quickly. But plenty of movies out performed it and as far as cultural relevance,
Chicken Little was bigger financial hit and as far as how cultural impact goes I remember the Toys, the video game and the presence in the parks including painting the soundstage shaped building of The Brown Derby.
It does not always last.
Encanto is not even Hercules, it is just a recent moderate hit.
And back to the present, financially receptive as a film is what the discussion has been:
Disney's recent attempts have not been doing well. Even with all the formula of timing and laurels in place.
Pixar and Disney Animation both fizzled.
Universal's Illumination and DreamWorks both hit their marks.
For the millionth time I am not talking about Encanto's box office performance, which clearly underperformed. Encanto is the single most watched (adjusting for content length - on an annual basis) product on any streaming platform, ever. Ever!
It was more watched than the Office during the Pandemic. More watched than Squid Games. More watched than Stranger Things. More watched than the Mandalorian. It also has not fallen off charts unlike those ongoing properties tend to between their episode releases.
It is the only property Disney has ever started discussing adding into the parks within 6 months of release, other than Frozen.
From their Q4 annual financial statement merchandise growth, Encanto is specifically called out.
See you in 5-10 years when that movie hasn't gone anywhere and everyone is complaining about how it doesn't belong in "X" park and why does Disney feel the need to add We don't Talk about Bruno to every night spectacular.
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