But it affects appearance/value of the parks AND the corp as a whole. if Iger didn't realize how important that was to the company's appearance and PR value then that's on him, too.
To be honest, I think paid parking is the wrong thing to aim at at the parks or even the concept of paid fastpass.
The glaring issue is the execution of paid Fastpass.
They should have just increased ticket prices for the small amount they're charging. If they were dead set on charging for them, the Universal strategy of charging obscene amounts to limit demand and have a very straightforward experience if you buy it would have been a better solution for most people; it would have lowered waits across the board.
The current system is a convoluted, ineffective mess that is a net negative. It doesn't have to be that way. They also have a useless tip board that makes it harder to access 'my day' in the app for no reason.
Another misstep was Magical Express, as while yes, it costs money to operate, YOU ARE KEEPING PEOPLE ON PROPERTY WHICH MAKES YOU MONEY.
His over-the-top synergistic plans were embarrassingly bad too. Just listen to him explain his plans. While having more synergy definitely makes sense from a branding perspective, he's still completely out of touch with why people go to theme parks or watch movies and shows:
DEADLINE: When you were speaking at the Legends ceremony on Friday, you dropped a little bit more of what seemed like a serious next phase for the Walt Disney Company. You said Disney+ and some of your other platforms, we are going to make things interactive. This has been floating around for a while — you even brought Mike White on board to facilitate it — but is the metaverse the future of Disney?
CHAPEK: (laughs) We call it next-gen storytelling. We tend not to use the M word too often, because it has a lot of hair on it. But yes, Disney+ will not just be a movie-service platform, but it’s going to become an experiential lifestyle platform. A platform for the whole company to embody both the physical things that you might be able to experience in a theme park, but also the digital experiences that you can get through media.
DEADLINE: That sounds like a very big swing, but how does it work on a practical level?
CHAPEK: Here’s how. So, we wish every person would have the opportunity to come to our parks, but we realize that’s not a reality for some people. In order to reach the 90% of people that will never ever be able to get to a Disney park, we have before us an opportunity to turn what was a movie-service platform to an experiential platform and give them the ability to ride
Haunted Mansion from a virtual standpoint. The utility isn’t just to have the same experience. Maybe we’ll give them the opportunity what every single person in the park wants to do, and unfortunately too many of them do it, just to get off the attraction. See how it works, see how those ghost dancers move…
DEADLINE: Are we talking about something with goggles, like Oculus?
CHAPEK: Short term, yes. Long term maybe not, maybe something more.
DEADLINE: How?
CHAPEK: We want to give people the ability to experience digitally, something that’s akin to a physical experience that they necessarily can’t be at that place in that time. But it’s even more important than that. So, when a family comes to our parks, we know exactly what you did. Let’s say you stay a week. We got seven days, 24 hours a day. We know everything that you do in the park. And if you give us the permission and ability through the membership app, we’ll program your Disney+ experience, not according to what you watched last or what other people who watch this show, but to what you did, what you experienced.
^^^ This entire thing can be accomplished for a few million (if that) by making 360-camera POVs of all the rides (a good idea by the way) and putting them on Disney Plus alongside native 360 video support. It's definitely not an inherently bad idea to add, say, some ShopDisney recommendations to DisneyPlus, but I mean, the way he described everything shows how boneheaded and idiotic he is. The way he wants to cross over the parks with streaming is not how it works. Meta is losing billions on their obviously absurd idea of the metaverse with nothing to show for it, and Chapek, as the head of an entertainment company, wants to do the same. Disney could buy a video game studio once their house is in order. That could actually be useful for synergy. Thinking people will get a theme park replacement at home will not happen. Neither will recommending content on Disney+ based on the ride's IP you rode at the park going to work as the quality of the ride differs from the demographics and quality of content on Disney+.
Lol this too, per
ScreenRant:
Concern over Chapek's leadership will likely intensify after the Disney CEO's recent comments regarding animated movies. Speaking on the subject,
Chapek claimed adults don't like watching animation and that the genre is for kids. "
I always say that when our fans and our audiences put their kids to bed at night after watching Pinocchio, or Dumbo, or The Little Mermaid, they're probably not gonna tune into another animated movie," he opined. Chapek added that "
They [adults] want something for them." Chapek's final observation is the most telling, suggesting he believes adults consider all animated movies as somehow not "
for them" and that grown-ups naturally lean toward live-action.
In Chapek's world, everything is transactional. There is no humanity or nuance. Everything is cold. That is a great way to run a cable company, but for an entertainment company that survives on disposable income for vacations, movies, and shows? It's pathetic. He's a business guy; how he got the role of Chief Creative Officer, too, is mind-blowing.