You're right, but there is no denying they cared a LOT more than they do now. Many ideas were totally scrapped because of fit. In fact, it's been the CEOs - not the creative teams - who are pushing to get rid of fit to allow for popular IPs to be put wherever they want. The themes have always flexed, no doubt. But they are now being shattered, and it seems very few decisions recently actually fit well. It feels like they are actively eroding the themes so they don't have to be followed. And, while not for you, maybe, the quality of theme was actually a large part of why people loved Disney Parks for years. So, you become very aware of it when it feels like it's going away - and especially when it feels like it's being dismantled for the sake of popular cartoon characters. The parks aren't a Target toy department.