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year of a million dreams mastermind leaves Disney
- Thread starter Enigma
- Start date
I agree 100%. I think the core of this ad campaigns success is that it is helping to dispel the myth that it costs a small fortune for a family to spend a week at WDW. The "celebration" aspect is a nice candy shell that makes this add campaign not appear like a carnival barker shouting out nothing but a price tag. It also adds a sense of urgency which IMHO is critical. Everyone knows that WDW will be here forever but when you add on a special event that is only there for limited time it will push many of those guests that are sitting on the fence to do a trip sooner rather than later.
CrashNet
Well-Known Member
This is any working company...
1. Legal - Protect itself
2. Marketing - Market its product to sustain and improve revenue and demand
3. Special Events - See number 2
4. Everything else - Without the first three, everything else would not exist.
This is the workings of a company. What so many forget to remember is behind the cheerful characters and enchanting lands is a breathing, working enterprise that has to keep itself healthy and its stakeholders happy. You can't have the pretty packaging without the foundation to support it.
sweetpee_1993
Well-Known Member
I remember the 15th celebration! They gave away 2 cars every day, I think. I remember it because we had 3 Season Salute passes (some of the old-timers will remember those) and went a lot. I think we may have won like a plush once. It's hard to remember. I was always amazed that we didn't win more since we had a family of 7. LOL! My siblings and I used to think it would be great fun for one of us kids to win the car. If I remember correctly the cars were like Buicks, a fact that we as kids were willing to overlook just so that we could win a CAR!!!! We probably would have ended up sleeping in it in the driveway and showing it off to all our friends...when Mom & Dad weren't driving it....LOL!
Yeah, I miss the days when celebrations were special. The magic that is Walt Disney World doesn't require gimmicks. It is what it is and most families dream of going there whether there's a party or not. Just being there is enough to celebrate without all the froo-froo.
sweetpee_1993
Well-Known Member
Your thoughts on creating the 'sense of urgency' truly have a point. Here's an idea for the powers-that-be: How about a commercial about not squandering time and opportunity? As a mom I know that my sweet little babies grow up so dang fast. The years have zipped by so fast. How about a commercial that illustrates that the time is now, make it happen as soon as you can because the years when our little ones will still buy into the make-believe are limited especially in this day and age. There's the urgency. You know? It doesn't have to all be about getting in for the big give-away. It can be more meaningful. I don't think it'd be that hard to remind people of what's most important. And the big plus is that if you go by the calliber of people the advertising will draw, let's get the people who want to be there to experience the magic and create memories to last a lifetime...not those hanging around hoping for a hand-out. Geez...I could go all day with this thought... LOL!
I agree with you on this one. I have to say, just from the parents of my DD's friends who ask me about Disney World all the time, I would say the thier number one factor in their decistion to go or not is the age of their children. Most of these casual goers are going for their kids, because they feel like it is something they should get to experiance, and it will more than likely be a once in a lifetime trip for them. Most of the time I hear, "We haven't gone because I'm waiting for my youngest to be older." I always stress that their oldest isn't getting any younger.
RiversideBunny
New Member
kcw
Member
haha ok- when I first read that, I thought I was losing my mind!
imagineerfan
New Member
Mike Mendenhall graduated from my HS and I was fortunate enough to meet him when he came to visit a couple of years ago. He was a very nice, down-to-earth guy who inspired me to keep following my dream of being an Imagineer. Even outside of work he seemed to carry Walt's message.
-Dan
culturenthrills
Well-Known Member
I think alot of people are giving YOMD campaign more credit than it deserves. It is Disney offering discounted deals in the off season that has helped boost attendance. Also, there attendance has gone up over the last few years because of DME and the MYW tickets. This type of growth is only temporary. It will level off and according to some people attendance this year may be flat except for DAK. Even with free dining this September has been really dead.
sweetpee_1993
Well-Known Member
That's true. We waited until both or ours were able to walk the parks with breaks but it wasn't as big an issue for the age spread since they are less than 2 years apart (they were 6 & 7 but I wish we'd done it sooner). I tell everyone I know with kids who say "maybe next year" to go ahead and book their room for next year and start making payments towards it. Set the date. If you keep waiting you may end up waiting forever. Just go for it! Disney could do a campaign "Now is the time".
PKD
Active Member
I won't try to say if you have experience or not. I can only tell you what I experience on a daily basis. I have seen many cases where Ent. did NOT get what they want or were left with a very water down version of their original plan. Trust me when I say this. Ent gets a lot of doors slammed in their faces.
Why don't we fill that hole with Pixar...
They should. I would be thrilled if Jay Rasolu and Mendenhall were replaced with a Pixar executive. At least they know what quality is all about unlike the people Eisner has put in charge of the american parks over the years.