Captain Chaos
Well-Known Member
amejr999 confirmed the report... I don't think a source is needed now...
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year of a million dreams mastermind leaves Disney
- Thread starter Enigma
- Start date
amejr999 confirmed the report... I don't think a source is needed now...
Enderikari
Well-Known Member
Sort of....
Legal (Doesn't it always have to?)
Marketing (Seems Pretty fair)
Entertainment (Boo Hiss! Everything they want and more is hand-delivered to them on silver platters)
Special Events (Don't get everything they ask for, doesn't mean they don't acquire it in different ways)
Everyone else
WDWFigment
Well-Known Member
It appears (from the advanced search function) that Ghostbuster626 was a registered poster here. But judging by the fact that a search for his posts returns no results, he was banned. So...I ascertain it's not a flattering comparison.
polarboi
Member
Let me go on record here as saying that I really don't understand why some people hate the YOMD. I think it's one of the most enjoyable, "Disney-esque" marketing campaigns in recent years. I never liked the "Disney Parks" idea, as I much prefer for the parks to be marketed separately, but the "Where Dreams Come True" ads and the YOMD tie-in really do add to the magic for me. I have friends who have won little things, and those little things made the trip that much more magical for them. I like that.
I have no idea if Mr. Mendenhall was any good for Disney, since I don't know the man and I don't know what he was responsible for. But I like YOMD. I like it much better than the HCOE, which felt like such a stretch to me. I mean really, we've chosen the right time to come to WDW because it's DL's anniversary? Huh? And I don't buy that any of the new attractions (Soarin', LMA, etc.) were there because of the celebration. I think they were successful attractions that Disney wanted to bring to WDW, so they used the timing as an excuse: "Look what we did as part of this magical celebration!" With YOMD, I can see that something is actually happening as a direct result of the celebration.
But that's me. To each his/her own, right?
-p.b.
I have no idea if Mr. Mendenhall was any good for Disney, since I don't know the man and I don't know what he was responsible for. But I like YOMD. I like it much better than the HCOE, which felt like such a stretch to me. I mean really, we've chosen the right time to come to WDW because it's DL's anniversary? Huh? And I don't buy that any of the new attractions (Soarin', LMA, etc.) were there because of the celebration. I think they were successful attractions that Disney wanted to bring to WDW, so they used the timing as an excuse: "Look what we did as part of this magical celebration!" With YOMD, I can see that something is actually happening as a direct result of the celebration.
But that's me. To each his/her own, right?
-p.b.
CaptainMichael
Well-Known Member
I have yet to see the Dream Squad and I've been going to the parks almost everyday for the past 2+ weeks. If it weren't for banners and automated spiels, the average guest wouldn't know anything is happening IMO.
Enderikari
Well-Known Member
Its not a comparison, and its no big secret... Enigma is Ghostbuster, plain and simple.
With respect, I do not wish to have this thread derailed by the paranoid speculation and rambling of an ex-disney oompa loompa.
tirian
Well-Known Member
That's because it's Walt Disney World and the public feels safe 7 years after 9/11.
Tourism has risen in general.
The YoaMD commercials are fantastic pieces of marketing, and the give-aways are a great idea that should continue even after the campaign; but no one is spending thousands of dollars to go to WDW for the chance to win a night in Cinderella Castle. Guests are coming because they want to be here, and the dining plan/Value Resort deals are convincing families who thought they couldn't afford the magic.
YoaMD=Good idea, but not the only reason Guests are coming.
p.s. Outside marketing is a joint effort of Rasulo's team and Yellow Shoes. Prior to the YoaMD commercials (which truthfully have very little to do with the promotion itself), local execs were extremely unhappy with Yellow Shoes' Magical Pixie Dust recycling. The new commercials have been well-received, though.
EDIT: 7 years including 2008 reservations.
kcw
Member
I respectively object... funny that that's how people on the outside see it though! ha
uh.... math check...lol
agreed completely though... they still give me goosebumps everytime and I even work there!!!
CSUFSteve
Active Member
I am so glad this has mostly transformed at Disneyland. Under Pressler it was Merch as King (responsible for ridding Disneyland of the Antiques shop in New Orleans Square as well as every other trace of non-Disney merchandise). Under Harriss it was Entertainment (why build a new attraction when you can just throw up a stage show or parade?). And between both regimes, T. Irby set the agenda for Attractions. (No, don't cycle in more attraction vehicles because then the wear and tear will cost money to maintain -and- the less you operate an attraction, the less it costs).
TOTALLY agree with this. WDW's lackluster attendance gains during DL's 50th I think were more attributable to curiosity about "The Original" than anything else. While last year's strength at Disneyland was surprising, attendance seems to be returning to WDW. So I think WDW's attendance gains are people coming back vs having anything whatever to do with YoMD.
Thankfully, Disneyland's attendance has not fallen so the 50th is seen as a genuine expansion of business vs a re-shifting. True, we are not seeing the gains of 2005 and 2006, but DL attendance is still growing in the low single digits.
Haha, I'm so with you here!! I go to DL on average every month and I have yet to win anything. Not that I care, but still. Then again, Disneyland is clearly ambivalent about the promo. I think Marketing takes it more seriously than anyone. But at least we sent back Florida's decorations and designed our own that are more appropriate for Disneyland. I'm happy to see Disneyland flexing its newfound power to fight back for a change (although really sad about the loss of the Disney Gallery). The feeling I get is that Disneyland is basically going through the motions because we have to.
cm1988
Active Member
ClemsonTigger
Naturally Grumpy
Here's a picture you can refer to to say you've seen them.
I have never had difficulty in "seeing them" in the parks...it's them seeing me that is a bit more difficult...
http://forums.wdwmagic.com/showpost.php?p=2472702&postcount=58
polarboi
Member
Oh I totally agree. For me, it's not at all about what you win. It's the idea that dreams are coming true every day in the parks. I love the ad with the girl becoming a princess, the boy becoming a pirate, the family blasting off into space, etc. And knowing that someone, somewhere, is winning a magical stay in the castle, and that a Dream Squad is surprising people with little gifts throughout the day - that's magical to me! It's not at all about whether I see them or whether I win anything. It's just the knowledge that it's happening here.
By comparison, how many of the older ad campaigns featured a child walking hand-in-hand with Mickey throughout a nearly empty park? How many times have you experienced that in real life? :lol:
-p.b.
cooleo
Well-Known Member
I go because it's WDW. Do we need any other reason? :shrug:
I doubt it.But it does have a nice feel to it.Small random prizes that can occur anytime of the day, anywhere.Not such a bad idea.Not something that will make you go,but a nice touch if you are going.
"dining plan/Value Resort deals are convincing families who thought they couldn't afford the magic"
Right on the money,i would never have considered going again if I couldn"t stay on property,and would not have been able to afford moderates or above and food and everything else and still enjoy ourselves(going on vacation and not having enough cash to enjoy ourselves is ,well,just not fun.).Purchasing the dining plan( i did have it free this last trip)and staying at the value resorts, would still be way better than my last trip in 2000,we"re i stayed off property and only had 4 day park hoppers,used a continental bkfast served by the hotel(blech!) and fast food because it was cheaper than sit down restaurants.But with the option of paying your trip off over time and the deals and discounts offered by the wdw resorts it is much more doable and much more pleasant,so much so,that i am doing another trip next sept..That I would never have done a few years ago.I know a some of the posters of this board hate the value resorts/dining plan(especially when its free
),but it is a dream come true for people like myself who really can't afford big expensive vacations every year,but love disney.
Right on the money,i would never have considered going again if I couldn"t stay on property,and would not have been able to afford moderates or above and food and everything else and still enjoy ourselves(going on vacation and not having enough cash to enjoy ourselves is ,well,just not fun.).Purchasing the dining plan( i did have it free this last trip)and staying at the value resorts, would still be way better than my last trip in 2000,we"re i stayed off property and only had 4 day park hoppers,used a continental bkfast served by the hotel(blech!) and fast food because it was cheaper than sit down restaurants.But with the option of paying your trip off over time and the deals and discounts offered by the wdw resorts it is much more doable and much more pleasant,so much so,that i am doing another trip next sept..That I would never have done a few years ago.I know a some of the posters of this board hate the value resorts/dining plan(especially when its free
),but it is a dream come true for people like myself who really can't afford big expensive vacations every year,but love disney.Yomd
YOMD, and other campaigns do seem to have helped up attendance at times of the year when it may be have been lower. Also, in response to: Does anyone actually visit WDW because "A year of a million dreams" is going on? probably not, BUT if you go and have a wonderful experience and get a free dinner, ears, or a stay at cinderella's castle, it might influence your decision to come back.
Erica
YOMD, and other campaigns do seem to have helped up attendance at times of the year when it may be have been lower. Also, in response to: Does anyone actually visit WDW because "A year of a million dreams" is going on? probably not, BUT if you go and have a wonderful experience and get a free dinner, ears, or a stay at cinderella's castle, it might influence your decision to come back.
Erica
My family made a trip this summer specifically because of YOMD. If we don't go to the parks, how else do we stand any chance of winning a night in the castle? And since no one knows what will happen to the castle suite after YOMD, that was too great a chance to pass up. No, we didn't win a night in the castle, but we won Dream Fastpasses at Epcot one day and hey, we got an otherwise unplanned trip to WDW out of it!
And we did see the dream squad several times on that trip. They aren't obvious most of the time, like a pack of screaming CMs running around shouting "You won! You won!" Look in the mornings, especially, for cast members in light blue standing by themselves just waiting for something (probably instruction).
And we did see the dream squad several times on that trip. They aren't obvious most of the time, like a pack of screaming CMs running around shouting "You won! You won!" Look in the mornings, especially, for cast members in light blue standing by themselves just waiting for something (probably instruction).