WSJ: Even Disney Is Worried About The High Cost Of A Disney Vacation (gift link)

surfsupdon

Well-Known Member
That’s all still there except for the “under $100.”
It's not. Five major resorts lack a waterslide and hot tub, boats and bikes have been removed from all values and moderates and many deluxes, and post covid they have removed the newer offerings like fitness classes, morning yoga, morning races, and painting classes and other recreational offerings.
 

Tha Realest

Well-Known Member
Anyone jealous of toiling around Orlando and putting it online honestly has no wisdom

That’s not “living the dream”…it’s wasting time denying yourself everything else in life

Everything gets old. That’s the truth.
It *sounds* good in abstract.

But then, schlepping back to the same places over and over again, unprotected in the sun, and constantly consuming theme park food sounds like one could quickly become contemptuous and cynical of the thing you used to love.
 

Tha Realest

Well-Known Member
“Disney doesn’t need nostalgia”

-Warning signs that recent high spending guests don’t have same brand attachment
-Company is only making sequels
-Major brands - MCU, Star Wars, Pixar - keeps going back to the well with RDJr, prequel or original trilogy characters, or sequels to mainline franchises
-Deadpool 3 and Dr Strange were love letters to Fox Marvel films
 

Agent H

Well-Known Member
“Disney doesn’t need nostalgia”

-Warning signs that recent high spending guests don’t have same brand attachment
-Company is only making sequels
-Major brands - MCU, Star Wars, Pixar - keeps going back to the well with RDJr, prequel or original trilogy characters, or sequels to mainline franchises
-Deadpool 3 and Dr Strange were love letters to Fox Marvel films
The company is not only making sequels and marvel movies are adaptions of COMIC BOOKS so technically they never were original
 

StarWarsGirl

Well-Known Member
In the Parks
No
The simple answer would be cut prices to bring in more guests to increase revenue. To the parks, hotels and restaurants......except for that little pesky capacity issue they've been sticking their head in the sand.....for the last 2 decades
I mean, yeah, that's the simple answer, but not necessarily the best answer, because then you risk possibly not making enough to cover your costs. It has to be strategic with what you're cutting. And in the case of ticket and hotel prices, when you're doing it. That's why my suggestion was on items that are already seeing higher margins because you sell more of them, and your revenue increases without seeing a drastic increase in costs.

The only thing I would say maybe consider an overall cut is annual passes, especially the highest one, so that you get more guests who visit multiple times.

Again, I am not a pricing analyst (and I'm not a cost accountant either; I just have a general understanding), so that's why I'm throwing stuff out there and saying leave it to an analyst.
 

AdventureHasAName

Well-Known Member
I posted this three years ago and it's worse today than it was then ...

1982 (opening of EPCOT):
One Day Ticket = $15
Annual Pass = $100

Adjusted for Inflation in 2022 (1982 prices):
One Day Ticket = $45
Annual Pass = $303

Actual Ticket Prices in 2022:
One Day Ticket = $124 ($189 over peak Christmas)
One Day Parkhopper = $194 ($268 over peak Christmas)
Annual Pass = $1490

EDIT: This too ...

WDW used to be much, much more affordable. From the day the Magic Kingdom opened until EPCOT Center opened, a park ticket (adjusted for today's inflation) was about $25 a day. When EPCOT opened, the price jumped to about $40 a day (in today's prices). It steadily rose through the 80s and was about $65 all through the 1990s. The big greedy increase occurred from 2000 to 2010 when the price (in today's dollars) went from $70 to $100. Ten years later, we're now at $130. If park tickets today were the same value as they were in 1982 (start of EPCOT), they'd be $40, not $130.

And that's just the park tickets. Factor increases in costs for food, hotels, parking, merchandise, after-hours extra ticket celebrations, reduced hours of operation, etc. They are intentionally pricing the middle-class out of the parks.

Another example: In 1982, the annual pass was $100. In today's dollars, that would be $280, not $1,300.
 

TP2000

Well-Known Member
You've probably spent more years criticizing Disney management than the poster you're engaging with has been alive. 😂

You're probably right. Since I switched from a 28K modem to my speedy 56k modem.

Back then though, it was just sort of one-offs like "PRESSLER!" or Cynthia Harriss (who turns out, was waaaay ahead of her time when it came to faux sincerity and fooling the crowd of Disney lifestylers. Sidekick Tightpants has nothing on Cynthia working a room and making 'em swoon).

Now though, it feels different. It's not just a one-off senior exec or two like in the late 90's. It feels like it's nearly the entire organization, after two decades worth of CM's worked their way up to Dockers-clad manager or Celebration cubicle drone, and the Cynthia era managers are now mid-level execs, and now they all think they're actually being effective and modern. When in reality, they are weakening their own unique culture and being regressive.

And there's not a single Richard Nunis or Ron Dominguez or Jack Lindquist in sight to right the ship. There's just a sea of clueless middle and upper management who began their career climb 25 years ago under Paul Pressler. 🧐
 

Centauri Space Station

Well-Known Member
It's not. Five major resorts lack a waterslide and hot tub, boats and bikes have been removed from all values and moderates and many deluxes, and post covid they have removed the newer offerings like fitness classes, morning yoga, morning races, and painting classes and other recreational offerings.
There are bike rentals at several resorts. https://disneyworld.disney.go.com/recreation/bike-rentals/ No hot tub was removed. Boat rentals, fishing excursions, and stuff at individual resorts like night safaris at AKL and paddle boats at the Swolphin exist too.
 

TP2000

Well-Known Member
I posted this three years ago and it's worse today than it was then ...

1982 (opening of EPCOT):
One Day Ticket = $15
Annual Pass = $100

Adjusted for Inflation in 2022 (1982 prices):
One Day Ticket = $45
Annual Pass = $303

Actual Ticket Prices in 2022:
One Day Ticket = $124 ($189 over peak Christmas)
One Day Parkhopper = $194 ($268 over peak Christmas)
Annual Pass = $1490

EDIT: This too ...

WDW used to be much, much more affordable. From the day the Magic Kingdom opened until EPCOT Center opened, a park ticket (adjusted for today's inflation) was about $25 a day. When EPCOT opened, the price jumped to about $40 a day (in today's prices). It steadily rose through the 80s and was about $65 all through the 1990s. The big greedy increase occurred from 2000 to 2010 when the price (in today's dollars) went from $70 to $100. Ten years later, we're now at $130. If park tickets today were the same value as they were in 1982 (start of EPCOT), they'd be $40, not $130.

And that's just the park tickets. Factor increases in costs for food, hotels, parking, merchandise, after-hours extra ticket celebrations, reduced hours of operation, etc. They are intentionally pricing the middle-class out of the parks.

Another example: In 1982, the annual pass was $100. In today's dollars, that would be $280, not $1,300.

Let's do it with 2025 inflation for posterity, since the past three years since '22 kept inflation rising ever higher.

1982 (opening of EPCOT):
One Day Ticket = $15
Annual Pass = $100

Adjusted for Inflation in 2025 (from 1982 prices):
One Day Ticket = $48
Annual Pass = $321

Actual Ticket Prices in 2025:
One Day Ticket = $154 average ($174 over peak Christmas)
One Day Parkhopper = $256 ($264 over peak Christmas)
Annual Pass = $1549

So basically, ticket prices adjusted for inflation and average earnings have more than tripled in price since Epcot opened. Are you getting triple the value when you visit Epcot in 2025 compared to a 1980's visit? I certainly don't think so. But maybe there's a niche Gen Z market for that outdoor Moana walk-through that I don't understand? 🧐
 

TheMaxRebo

Well-Known Member
I mean, yeah, that's the simple answer, but not necessarily the best answer, because then you risk possibly not making enough to cover your costs. It has to be strategic with what you're cutting. And in the case of ticket and hotel prices, when you're doing it. That's why my suggestion was on items that are already seeing higher margins because you sell more of them, and your revenue increases without seeing a drastic increase in costs.

The only thing I would say maybe consider an overall cut is annual passes, especially the highest one, so that you get more guests who visit multiple times.

Again, I am not a pricing analyst (and I'm not a cost accountant either; I just have a general understanding), so that's why I'm throwing stuff out there and saying leave it to an analyst.
One thing I would like to see is the option for out of state people to buy different levels of annual passes ... Something that could promote doing 2-3 or more trips in a year then they get more $ from hotels, meals, etc
 

MisterPenguin

President of Animal Kingdom
Premium Member
Is someone arguing that Disney's prices haven't risen faster than inflation for there to be several posts saying that Disney's prices have risen faster than inflation?

Point conceded. Long time ago.
 

Centauri Space Station

Well-Known Member
Five is an interesting definition of 'several', especially considering how many resorts and DVC properties there actually are.
Googles definition of several:
1
a
: separate or distinct from one another
federal union of the several states

b(1)
: individually owned or controlled : EXCLUSIVE
a several fishery

compare COMMON
(2)
: of or relating separately to each individual involved
a several judgment

c
: being separate and distinctive : RESPECTIVE
specialists in their several fields


2
a
: more than one
several pleas

b
: more than two but fewer than many
moved several inches
 

Basil of Baker Street

Well-Known Member
I mean, yeah, that's the simple answer, but not necessarily the best answer, because then you risk possibly not making enough to cover your costs. It has to be strategic with what you're cutting. And in the case of ticket and hotel prices, when you're doing it. That's why my suggestion was on items that are already seeing higher margins because you sell more of them, and your revenue increases without seeing a drastic increase in costs.

The only thing I would say maybe consider an overall cut is annual passes, especially the highest one, so that you get more guests who visit multiple times.

Again, I am not a pricing analyst (and I'm not a cost accountant either; I just have a general understanding), so that's why I'm throwing stuff out there and saying leave it to an analyst.
Oh I wasn't disagreeing with you. I was merely pointing out their lack of investment back into the parks is the reason they are where they are.
 

Chi84

Premium Member
Not really...

The properties used to have a lot more water sports... more onsite things like tennis... you would do sailiing or fishing.. more activities at fort wilderness.. you might be doing more of the tours.

Sure the resorts have some 'kids activities' of different flavors, the marinas are still there, the beaches are all roped off, sure there is some golf still.. but the entire pacing and way people spend time on property has completely changed. It's a combination of guest habits and product structure from the company.

When was the last time you saw a trip report where people talked about doing water sprite rentals? :)

Now those 'resort activities' all about fireworks cruises, pool breaks.. and maybe the nighttime movies for the kids.

Vacationing at WDW was radically different during the 70s and 80s for those who stayed onsite. The Disney decade started crowding the schedule.. and the ticketing changes that came along with MYW structure and Disney's continued growth and marketing strategies honed visitors into focusing on the parks by bundling hotel and ticket lengths in packages. Add in the marketing they'd drone into everyone in the room TVs about 'cant miss' (anything) and people would run themselves ragged trying to get to everything on property. Who has got time for an afternoon on the lake when there is stuff you haven't seen yet!!!

The pacing, pricing, marketing and scale of WDW killed the vacation kingdom and turned it into the Theme Park Kingdom.

I honestly don't know why Americans insist on having these 350sq ft hotel rooms at a place like Disney when most just use them to sleep and get changed. Euro Urban sized hotel rooms would work just as well if American stigmas weren't already entrenched about what makes a hotel 'good' or not.
I don’t disagree, but it’s not all Disney’s marketing. People have changed from the way they were in the 70’s and 80’s.

Everything is faster paced and consumerism has run rampant. Is Disney causing this change or responding to it?
 

StarWarsGirl

Well-Known Member
In the Parks
No
One thing I would like to see is the option for out of state people to buy different levels of annual passes ... Something that could promote doing 2-3 or more trips in a year then they get more $ from hotels, meals, etc
Agreed. I can buy the Sorcerer one because of DVC, but not everyone can. Letting DVC members buy the Pirate one would also potentially be worth it. I have no desire to be there on those blockout dates.
 

Basil of Baker Street

Well-Known Member
One thing I would like to see is the option for out of state people to buy different levels of annual passes ... Something that could promote doing 2-3 or more trips in a year then they get more $ from hotels, meals, etc
Agreed. Why not sell a cheaper pass to an out of stater who could come down during a non peak times. But....since I'm paying $1500 per pass, we are going to clog up lines during Christmas week.
 

hsisthebest

Well-Known Member
One thing I would like to see is the option for out of state people to buy different levels of annual passes ... Something that could promote doing 2-3 or more trips in a year then they get more $ from hotels, meals, etc
Back in the day (early 2000's)when I went to WDW mostly every year, we would take advantage of "Bounceback" coupons- In the 2009 recession I stayed at FQ and the "Bounceback" flyer was placed in our room the night before checkout- it offered 40% off Deluxe rooms Plus free dining if we came back within a year- We jumped on theat and came back 11.5 months later and stayed at the Yacht Club for like $180 a night. After getting rooms so cheap for so long we quit staying onsite when they more than doubled (and now tripled) in price. We also haven't been to WDW at all since 2018 even though we are much better off financially.
 

StarWarsGirl

Well-Known Member
In the Parks
No
Oh I wasn't disagreeing with you. I was merely pointing out their lack of investment back into the parks is the reason they are where they are.
Most definitely. Not a lot of forethought there and definitely being cheap.

They also seem to have invested more in hotels where they have more of a clear payback period. Build a new hotel, costs x dollars, we make it up in x time. Even the Skyliner...they can charge x amount of money, save x amount on buses, paid back in x time. (And also why we can't get new Monorail trains... they don't see how it makes them money...even though those old trains have definitely fully depreciated at this point...)

Attractions prior to lightning lane were harder to get a payback period on. Which again, I hate lightning lane as a guest, but my guess is they're getting it through the bureaucracy more easily. And bureaucracy not understanding finances. So...typical*. 🙄

*I work with fixed assets at my own company; I see a lot behind the scenes.
 

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