Yeah, I'd expect pricing to increase, but when you're basing your entire revenue increases on increased pricing...that's a problem. If your operating expenses are increasing and your revenue increases at basically the same rate, fine, that's inflation, but that is not in fact what has been happening. It's been a bit since I read the 2024 10-K, but it was basically cutting operational costs and increasing prices. Which, cutting costs itself isn't a bad thing on its own because companies can overspend, but it is if that's your entire long-term strategy. So if I were an analyst or investor, I'd be like, figure out how to increase your capacity, increase sales somewhere, etc. And yes, that does frequently require capitalized spending (new projects, rides, attractions). Which is also why I think paid lightning lane is getting them to do these projects as well; they have a direct revenue stream from that attraction rather than just having to estimate increased ticket spending/capacity and can more clearly show the payback period. And no, as a guest, I still don't like it.
I'd also encourage them to take a look at their pricing strategy, specifically for things like merchandise and food/beverage. I'm not a pricing analyst, so I can't say specifically what should be cut, but they likely can sell more of stuff if they cut prices somewhere and there by increaee their overall revenue. Like, if restaurants aren't full, look at the pricing and analyze if cutting prices would bring in more guests. Annual passes would be another good area to look at.
My favorite thing on the statements is still the approximate $210 million accelerated depreciation charge (or asset impairment charge) for the Galactic Star cruiser hotel closure in 2023. Oh, what a fail...