“To all who come to this happy place, welcome. Disneyland is your land,” Walt Disney said when he dedicated Disney’s first theme park in 1955. It’s been the company’s motto ever since, and the reason why Disney has remained the leader in family travel for seven decades and counting.
“The number-one thing we hear from the millions of guests who visit our parks each year is how much a Disney vacation means to them, and we intentionally offer a wide variety of ticket, hotel, and dining options to welcome as many families as possible, whatever their budget,” Josh D’Amaro, Chairman of Disney Experiences, said. “We also know that, in inflationary times, it’s especially important to give families ways to save on their visits. We haven’t increased the lowest-priced ticket to Disneyland since 2019, and we recently introduced a kids ticket for as little as $50, just to name a couple of examples.”
Ever since opening day at Disneyland nearly 70 years ago, generations of families have been making memories with Disney that last a lifetime. And through the decades, Disney has always created new ways for guests to save on their vacations.
“We know our parks create life-long memories for families and we’ve worked hard to make a Disney vacation accessible to guests of all income levels,” Hugh Johnston, Chief Financial Officer, The Walt Disney Company, said. “With strong guest satisfaction scores and intent-to-visit ratings, our parks remain the most popular offering in the industry.”
We understand the financial pressures that families face across every part of their spending, including how they travel. We listen to our guests and use that feedback to introduce new offers and promotional deals, which provide significant savings.