I don't think its failure was as predictable as you suggest, or even predictable at all. While recognising its faults, I liked it quite a bit and found it a more enjoyable watch than, say, Frozen 2, which made a lot of money.
Well, that's the thing. I've never taken to the CGI era of Disney in-house animation myself, but I do understand how and why movies like
Frozen were such gigantic hits, basically being "Renaissance" (and I'm not talking Beyonce) 2.0 films in terms of structure, style, etc. Looking at the trailers, song previews, and some of the tie-in books for
Wish, the movie looked
weakly plotted and poorly made but I knew that was just my opinion and it clearly had all the elements for another princess-adjacent megahit, if not
as big as
Frozen given how moviegoing has changed around the world post-pandemic. I honestly didn't expect many of the professional reviews to reflect the opinion I gained from my gleanings, or for the film to attract so many fewer eyeballs than, say,
The Little Mermaid remake or
Elemental despite having the studio's biggest marketing campaign for an animated feature of any kind since
Frozen II.
Going back to the
colossal year the company had in 2019, where movies like
Frozen II,
The Rise of Skywalker,
The Lion King and
Aladdin remakes,
Toy Story 4, and three Marvel movies did robust business despite some of them getting mixed to vicious reviews from professional critics -- it's wild to see how badly things have come off the rails in 2023. Even in the interim, while they had significant disappointments/flops like several MCU titles,
Lightyear, pretty much anything Fox/Searchlight made (due largely to promotional neglect), and the
Mulan remake -- as well as the fatal treatment of non-franchise Pixar titles that might have thrived theatrically, particularly
Turning Red -- they did have
Spider Man No Way Home,
Doctor Strange in the Multiverse of Madness, Thor: Love and Thunder,
Black Panther: Wakanda Forever,
Avatar - The Way of Water, and
Encanto, which beat the odds with its box-office underperformance to becoming a genuinely beloved film on streaming with a healthy afterlife in merchandising.
I think part of this erosion of Disney as a "brand" (as Homer Simpson once said, "People can come up with statistics for anything, Kent. Forty percent of people know that!") isn't just related to politics perceived or real -- Disney as a corporation getting into controversies regarding its commitment to "family values" isn't exactly new. I think the dropping quality of some of their bigger hits is catching up with them. Back in its better days, the AV Club ran an excellent series of critical essays called
The Popcorn Champs that looked at the biggest film at the U.S. box office for each year starting in the early 1960s - or second-biggest, as this was running concurrently with a similar series of essays on the history of superhero movies! Since that column handled
Avengers Endgame for 2019,
The Lion King remake was the film
Popcorn Champs covered (this was written in September 2021 for reference).
Disney’s lucrative remake plan culminated with a soulless, joyless “live action” Lion King
www.avclub.com
I keep thinking back to the closing when I think about What Happened to
Wish:
"In its witless and numbing repetition [of what people liked before], it might be the ultimate late-era blockbuster—the most representative example of that last little run before people, through habit and necessity, stopped going to the movies entirely. If the movie business, in its current form, is about to die, then it won’t just be the pandemic that killed it. The rote joylessness of spectacles like The Lion King will have a lot to answer for, too."