However, market trends are heavily against Comcast and other companies that rely on distributing other companies' content to the consumer. Mediums like the WatchESPN App, HBO GO, Amazon Prime Instant Video, Netflix, Roku, etc. are allowing consumers to move more towards a la carte programming. I don't see it being more than five years before you'll be able to pay ESPN or HBO directly for their service rather than going through a service provider like Comcast. Their model is a distributor/middleman function, which is being undermined by technology and consumer choice.