Why Disneyland’s $1 billion Star Wars land isn’t a bust despite flat attendance - OCR/SCNG

Mac Tonight

Well-Known Member
Even if they made something better, I'm just not sure the demand is there to build so big. If they had just opened ROTR with a Millennial Falcon prop parked outside for Insta, it would have been enough. Instead, they built a nightmarishly huge land of beige buildings and rocks with nothing to do, landlocking the northwest side of DL and destroying existing areas in the process for no good reason.
A 0% attendace increase supports the belief that demand just isn't there.
 

Mac Tonight

Well-Known Member
You're acting as if Star Wars only consists of the original 3 movies. Star Wars consists of 28 feature films, 12 live action series, and 33 animated series.

What's that? You aren't aware of all the Star Wars movies made between 1977 and 2055? Oh they're great! Only a small handful of them show Mos Eisley, Hoth, and Endor. Boy you should see some of the planets from the 2040's films, my personal favorite Star Wars era. Fortunately, none of the films actually show Batuu.

If Disney had made Galaxy's Edge be a planet that you'd seen before, that would be like in 1955 making the entrance to Frontierland be SPECIFICALLY Davy Crockett's Alamo rather than a generic fort, or like making Sleeping Beauty Castle look actually like the castle from the film Sleeping Beauty.

A carbon copy of Radiator Springs is a kick to visit, and fits in the vibe of DCA just fine. But Disneyland is NOT DCA. It's more amorphous, timeless and (little u) universal. Like Batuu (...as soon as they ditch the silly "We are specifically between Ep 8 and 9" requirement).
None of those sound like bad ideas.
 

truecoat

Well-Known Member
What? Like a ventriloquist? Like a Jeff Dunham?

220px-Jeff_Dunham_and_Achmed.JPG

No, these Lego shows are usually comedies.
 

HairyChest

Well-Known Member
If the
Aren't those places supposed to be worn down and abandoned too?




Highest attendance year in Disneyland history.

To people who didn't grow up with star wars, those may be warn down abandoned lands but to millions of fans of the movies, they are places we've always wanted to visit and have emotional connections to. That by itself would have increased attendance like crazy. If the wizarding world wasnt hogsmeade or diagon alley but instead was a town in the world of harry potter it wouldnt have been successful. Now what we have is worn down lands that neither fans or non fans have no connection to.
 

smooch

Well-Known Member
If the


To people who didn't grow up with star wars, those may be warn down abandoned lands but to millions of fans of the movies, they are places we've always wanted to visit and have emotional connections to. That by itself would have increased attendance like crazy. If the wizarding world wasnt hogsmeade or diagon alley but instead was a town in the world of harry potter it wouldnt have been successful. Now what we have is worn down lands that neither fans or non fans have no connection to.

That's the difference when making a land based on an IP versus a land that's original. When it's an original area we create a connection to that land and everything within it. When you're making a land based on a single IP then I believe it's pretty much required to build somewhere the fans know / a place that already exists in that universe. It's like if they built Cars Land but didn't build Radiator Springs and built some other California town. It could be a similar idea but it would have no connection to the movies and then just be some completely random area. That's what happened with GE, they took an IP millions know and love and then built something they've never seen before and expected people to still have a connection to it. It just doesn't work that way. I think Pandora gets away with it because the land is so beautiful and has plenty of room for creative interpretation since the IP itself isn't as meaningful to people, the movie has had basically zero impact on pop culture unlike Star Wars, so they had more room to make new things that still look like they fit in the movies. There's a difference in making a new place but having beautiful greenery and waterfalls and floating islands versus building a new Star Wars town that's just a war torn city that isn't as beautiful to look at / has no point of reference from the existing movies / shows / etc.
 

el_super

Well-Known Member
Now what we have is worn down lands that neither fans or non fans have no connection to.

Unless you really believe that people are unable to make emotional connections to theme park lands, and original concepts will never be as valuable as IPs, then you have to believe that people can eventually make a connection to Batuu.

There is something just very un-Disney about the idea that what fans really wanted was just a complete recreation of what they saw from the movie with a roller coaster built on top.
 

BubbaisSleep

Well-Known Member
If the


To people who didn't grow up with star wars, those may be warn down abandoned lands but to millions of fans of the movies, they are places we've always wanted to visit and have emotional connections to. That by itself would have increased attendance like crazy. If the wizarding world wasnt hogsmeade or diagon alley but instead was a town in the world of harry potter it wouldnt have been successful. Now what we have is worn down lands that neither fans or non fans have no connection to.
That's the bummer of this whole experiment. I know as theme park fans we care about immersion, but this is a theme park at the end of the day. It's about having fun on rides or entertainment, otherwise you just have pretty buildings with no soul. Wizarding World decided to take the immersion & fun first; therefore making a great quality product everyone loves to visit and spend money at. Who cares that certain areas take place at different time. If this was Disneyland, they would have made Diagon Alley abandoned to match the storytelling of Gringotts. Would that have been fun all for the sake of hyper-immersion and story? Absolutely not. No one wanted to visit Diagon Alley in the last 2 movies.

Star Wars experimented with hyper-immersion and now we got what we have with no familiar locations or characters due to story limits. There had a be a timeline that makes sense otherwise it would "break" the immersion. That was a huge fail & limited what Disney could use for content in their land. Like I said, it should be about fun first. Sure you would have people on this site complaining about how Endor & Tatooine being next to each other breaks theme and story, but those people complain about everything Disney does anyways, including the current SWGE. When they built SWGE, they really should have asked "will people be smiling with excitement walking around this land." Cause watching the crowd at Wizarding World & SWGE give very different responses whether you know both movies or not.
 

RobWDW1971

Well-Known Member
That's the bummer of this whole experiment. I know as theme park fans we care about immersion, but this is a theme park at the end of the day. It's about having fun on rides or entertainment, otherwise you just have pretty buildings with no soul. Wizarding World decided to take the immersion & fun first; therefore making a great quality product everyone loves to visit and spend money at. Who cares that certain areas take place at different time. If this was Disneyland, they would have made Diagon Alley abandoned to match the storytelling of Gringotts. Would that have been fun all for the sake of hyper-immersion and story? Absolutely not. No one wanted to visit Diagon Alley in the last 2 movies.

Star Wars experimented with hyper-immersion and now we got what we have with no familiar locations or characters due to story limits. There had a be a timeline that makes sense otherwise it would "break" the immersion. That was a huge fail & limited what Disney could use for content in their land. Like I said, it should be about fun first. Sure you would have people on this site complaining about how Endor & Tatooine being next to each other breaks theme and story, but those people complain about everything Disney does anyways, including the current SWGE. When they built SWGE, they really should have asked "will people be smiling with excitement walking around this land." Cause watching the crowd at Wizarding World & SWGE give very different responses whether you know both movies or not.

"...otherwise you just have pretty buildings with no soul...."

Or in Batuu's case - beige, abandoned, bombed out, boring buildings with no soul.
 

mickEblu

Well-Known Member
If you are not going to base an IP land on stuff we know (which tbh I was ok with) then you better at least make it pleasant (or beautiful) and fun. Let’s not even get into the fact that this land based on Star Wars doesn’t have one thrill ride and that the movement in Smugglers Run based on the fastest ship in the galaxy is very mild.
 

Screamface

Well-Known Member
When they built SWGE, they really should have asked "will people be smiling with excitement walking around this land." Cause watching the crowd at Wizarding

The Last Jedi is basically the only one of the new Star Wars live-action properties that was completely headed creatively by the Lucasfilm regime. Who are meant to have gotten in the way of the Imagineers plans for the land to be mainly be Tatooine and encompasses all the timelines. If leaks and rumours are considered to have truth.

So their intention wasn't even to have people smiling and being excited when watching Star Wars, what would be expected from them making a themepark land?
 

Kyle’s Dad Sent Me

Active Member
The Last Jedi is basically the only one of the new Star Wars live-action properties that was completely headed creatively by the Lucasfilm regime.

In the Disney-era they've made 5 films with another in production, and a live action series with three more on the way. But the only one the people currently at Lucasfilm are responsible for is the one you didn't like? What in the world are you talking about?
 

Screamface

Well-Known Member
In the Disney-era they've made 5 films with another in production, and a live action series with three more on the way. But the only one the people currently at Lucasfilm are responsible for is the one you didn't like? What in the world are you talking about?

The Force Awakens was mainly JJ and Bad Robot production.

Rogue One and Solo both came out of the development of Star Wars Underworld, which was being developed while Lucas was around.

The Last Jedi was Kathleen's film. She was there the whole way and its the film she was the most involved with.

The Rise of Skywalker was Iger putting JJ back in charge of the franchise after TLJ.

The Mandolorian came from Jon Faveraux after Iger asked him if he had ideas for Star Wars while he was working on the live-action Disney remakes. As part of Iger side-stepping Kennedy. Similar to how he got Fiege involved in developing a film.

While Kennedy is still involved in these projects, they aren't her projects and apparently there's been a lot of friction. Her being kicked off the set of The Mandolorian and the creative team wanting her to have nothing to do with it.
 

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