flynnibus
Premium Member
Apologies for resurrecting an old thread (though I'm sure Spirit will forgive me). A friend on twitter forwarded this to me:
http://www.youtube.com/watch?v=BX_5BK36wkw&feature=youtu.be
Duncan Wardle pretty much admits the whole past few years have been all about finding new folks who love the brand to drown out those who have criticisms.
The bolded part isn't supported at all by what he says in the interview. He talks about engaging these people to basically do an 'end around' people's filters on marketing. Skipping commercials, skipping ads, etc. Engaging advocates who will be seen and in effect, bypassing those filters people have put up around themselves to rid their lives of traditional advertising.
There is nothing in the interview that supports your assertion that it's about muscling out critics.