I think you guys have connected the proposed Star Wars area with the increased exposure to the IP. They have indeed loaded on more Star Wars related stuff, just not what we would like to see complete. Let's face it, most people really don't have a clue about the future plans. Even if they did, the new movie just came out so I doubt that anyone would expect to see a new designated, complete area right now even if they did know it was coming. It's a scam to those of us that for some unexplainable reason follow the situations closely... but, not to others. They do not seem to be promising anything beyond what they actually are delivering at the moment. Nothing wrong with expecting more or wanting more, but, never should anyone ever confuse promotion with reality anytime or anyplace.