A 1.5 billion dollar investment isn't made to keep the status quo. Not investing 1.5 billion dollars is what you do when you want to keep the status quo.
But putting that much money into comes with the “understanding” that it’s going to be mobbed and generate huge sales. That has not happened.
Here's what I think the reasons are in the order that they affect the current ticket sales:
1) Overall damage to the Star Wars brand was much greater than some wish to admit.
2) One ride and a plethora of retail leads to the perception of gouging.
3) Combined ticket price increases and AP blockout.
4) Millenium Falcon Smuggler's Run is another simulator, no matter how you spin it. And people already have Star Tours.
5) You don't interact or talk with Luke, Han, Leia, Vader, the Emperor, R2D2, C3PO, Marketing Ball (BB8), Yoda (one voice line counts not), Darth Maul, Anakin, etc, etc, etc... and clearly Rey, Poe, Finn, and Ben aren't pulling anybody to the land.
As for non-Disney fans... it's hard to find any of those anymore. Are they Marvel fans? Then they're Disney fans. Are they Star Wars fans? Then they're Disney fans. Do they like the Simpsons? Disney fans. Do they enjoy Bob's Burgers? Disney fans. Do they enjoy a good Kermit the Frog impression? Yep, you guessed it. So, honestly, I have no metric for determining who is and who isn't a Disney fan anymore.
There is plenty of data...and reasonable analysis...to support all these things
For me: when Disney bought lucasfilm- which was the day after sandy moved though the northeast and I had started to do emergency response and management for federal and 3 state governments - I was thrilled.
I thought it was a chance for Disney to use its skills and bank accountant to really “get it back”
Because it was a polished turd at that point. It had fallen off its pedestal.
Well then It occurred: “boy, they really can’t make a mistake here!”
The prequels and overmerchandising damage put Disney into a position I don’t think they fully appreciated. They could NOT make bad movies or characters. There wasn’t nearly as much fuel left in the tank as they assumed.
But they have made those mistakes. Bad movies. Bad characters.
They were thrown off by the farce awakens -which enjoyed buzz as an “event” in pop culture when really it’s just a dull reboot.
Now anyone who’s reasonable - who can separate Disney from darth Vader - has to realistically wonder where to go from here?
The label doesn’t seem to be enough.
More to follow...
Not good for a Disney park in the summer. Even with blackouts...hard to fathom
I think Disney showed a ton of “hubris”...as someone recently put it so perfectly. They didn’t market it...they raised the prices for it. They thought Star Wars and their non-memorable movies were such an irresistible force that people couldn’t help themselves.
Basically - Iger thought it would be like crowds outside of movie theaters in 1977 to see Star Wars. But at a super high price.
They mishandled it...needed to promote and even package for it. It was a misread.
At least lift the ap blackout. No excuse there.
Except for those who got the media day invitation basically.
Where Disney PR always goes to get its “impartial” reviews