WDW is targeting the "once and done", high disposable income demographic while maximizing net margin through commoditization of offerings with digitization of the experience. The digitization of experience creates an illusion of a customized individual experience.
they are clearly targeting wealthier folks. I think it’s akin to businesses retreating to the high margin sectors of a product family. It’s more profitable, but the competitive low margin business is often the entry point for customers…and where the high margin customers also often come from (as they grow and upgrade).
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