From speaking to Bob Gault personally, I can tell you what "We Will Win" is about. It is a campaign aimed at improving guest service at Universal, and adding more entertainment for guests to see.
I go to both parks on a semi daily basis, and I can tell you that Disney's standards are definitely lowering, while Universals are going up. Yesterday alone I had CM's yelling (that's right.. YELLING) at me for putting my CM ID into the fastpass machine the wrong way, and parking lot CM's telling me I couldn't go to drop off at MGM to drop off my nephew. And when I told management about this, I got laughed at in one case (fastpass) and told there was nothing they could do about it in the other one (parking lot).
Yet on the other side of Orlando theme parks, at Universal, employees can now be terminated for not smiling in guest areas.
hmm... those of you who are bashing Universal may soon be proven wrong (not to mention that WDW only has 2 confirmed new attractions in 4 parks, while UO has 3 in 2 parks, as well as a new show... hmm)
I think WDW may want to be rethinking its strategy soon