Made reservations for Coronado in a few weeks because of a great rate and then Beach Club in a couple of months for a couple of short trips. Normally I just do it online but had to call because something was up with online reservations. They made it a point to ask me if I was aware of the new parking fees and reminded me of what they are. I was like yeah yeah I know, Ive already sent a strongly worded complaint to management and spoken with a "representative" of management fielding calls about this and other issues. Im pretty sure even cast members who are having to spout off the prewritten lines on why they implemented this are wondering why they just didnt increase prices and bury it there rather than opening themselves to more complaints..Valid ones at that. Like others, I am ok with "optional" upcharges because they are a choice, or a charge that provides a value. This provides nothing except paying for pavement I am already paying for. When I mentioned to the "representative" everyone is pretty sure this is just a precursor to "resort fees" he quickly changed the subject to other complaints I stated in my email. So beware because I think resort fees arent far behind these parking fees. And it is charges like these that make many fans rethink their travel plans and the money they spend at WDW. If it werent for convenience due to work having me in Orlando, I wouldnt make special trips anymore. At least not for a while. All the extra charges with no value and no choice, less benefits to AP holders(which is why I let mine lapse), parks in messy states and without enough to do, etc.