I'm not disagreeing with all that you've said here. I'm saying that there's a difference between upcharge events that the majority of the general public could really care less if they are there or not, and implementing a resort fee without adding anything additional.
I love Atlantis. Loved. From 1999 on I've visited anywhere from 4-9 times per year until the past couple of years. I've watched that resort grow and grow. I was upset with the first addition- but in a "ugh they ruined my view" type of way. Then they added another. "Ugh". It was ok though, I kept paying their high Room Rates, Obscene Resort Fees, Overpriced Food and Drinks with extremely Slow Service. Then I noticed that Aquaventure is getting more and more crowded. To the point where last time it was not enjoyable. They sell too many Day Passes and I feel like I am no longer getting value for what I'm spending there. So, I stopped going. I sent an email, I got a very semi personal response which angered me greatly. I have been a loyal patron of their hotel and casino for so many years but have reached my limit. I'm sure we'll go again, because my kid constantly and consistently begs to go. But, I've held off for 2 years now, and will probably hold off for 2 more.
All of that is how I personally feel. My value was diminished in my mind. Atlantis didn't do anything wrong or horrible to the masses, and the situation isn't cause to be all over news outlets.
A Resort Fee (with no additions) at Disney World would be all over the news. It wouldn't be an individual deciding there isn't value, it would be an outcry of a "Rip Off", bc it would be exactly that.
The resulting negative press would be massive. I just don't see a company taking a risk in that way.