The best way I like to look at it is the comparison between Disneyland and Walt Disney World. A lot of people like to throw Tokyo into the mix but that's not really fair because they're owned and operated by a different company.
Disneyland was Walt's park. The original. Even going through it you can feel a sense of intimacy that's lacking at Magic Kingdom, and I'm not talking about how the paths at Disneyland are so narrow that even on the slowest of days it seems crowded.
It also seems like it gets much more love, and its resort as a whole, compared to WDW. This has a lot to do with the demographic they serve. Now, I used to work at DLR in summer of 08. Being able to go on my days off gave me a real sense of appreciation for it, especially since I had never been prior to working there. I would GLADLY take a vacation there from here on the east side of the country and if down the road I became a DVC member my first choice for my home resort would be the Grand Californian.
However, I'm in a minority in that regard. It's not very common to see people trekking across the country to go to Disneyland. It's still very much a local park, with a large base of Annual Passholders. Because repeat locals make up the bulk of Disneyland's attendance, they hold the parks to a higher standard. I wouldn't go so far to say they demand perfection, but it's not far off. Part of the reason was the Harris/Pressler years where things got really bad. Now the guests never want to see something like that happen again so they're constantly on their guard, and it seems like corporate wants to do everything in their power to please them.
On the other hand, I think corporate looks at WDW as nothing more than a cash cow. WDW is something people from around the world come to visit. When people talk about a Disney vacation, this is what they talk about. But despite that, there is an expense in travelling here that doesn't exist at DLR. Even if it's not AS expensive as it used to be, it's still enough to warrant a visit only once a year, sometimes more. Some Disney-savvy guests and DVC members are able to split it up and go more often. But the fact is that even though return visitors make up the bulk of WDW attendance, it may very well have been 10 years since the last time those return visitors were there.
These people miss a lot of things. They're so overwhelmed by the nostalgia and memories flowing back that they tend to view WDW through rose-colored lenses. Disney knows this. The minority of guests that visit enough to notice how things have slowly been changing for the worse in Orlando are small and despite being vocal, their dissatisfaction doesn't represent much of a threat to Disney because in most cases those same guests will ultimately still go and simply tolerate the things that need to be fixed.
The problem I have with this attitude is that while I understand that Disney is obviously a company looking to make a profit, and we are in an economic recession right now, some of these problems have been going on for years. There are effects on attractions that haven't worked in forever. There were exclusive menu items you can no longer find in the parks. The merchandise has become so standardized there's no point to stay in the parks and browse around at the end of your day. You can just as easily find it at your resort or DTD.
New, original attractions are few and far between. The focus has become less on new, innovative attractions and instead how they can get the most bang for their buck. Characters are all the rage getting multiple dedicated queues and Disney's always looking to tie-in their latest film or franchise to some elaborately themed meet and greet (Pixie Hollow anyone?). They were pushing the whole Pirate/Princess theme for song long I wanted to puke. Princesses are fine, they're what half the Disney film library is built upon. But come on. I know that when I was a kid I NEVER pretended I was a pirate. I had no desire to be a pirate. I was much more into the whole swords and sorcery thing. Grant it, Pirates of the Caribbean as a franchise never existed like it does now but at the age they're targeting this whole pirate frenzy to (I'm assuming about 4-7) I know my parents wouldn't have even let me near those films.
To sum it all up, Disney needs to get back to its roots with WDW. It needs to be held to the same standards as DLR. The adage is true that you have to spend money to make money. I think they really believe now that people come for the characters and the shopping. They don't. At least not me. I could go a whole day without meeting a single character and be perfectly fine. They come for the attractions, and Disney needs to keep investing in expanding into attractions that are new and innovative as well as continually upgrading and upkeeping what they have. Things should never sit there to rot until it's so blatantly obvious that they have to fix it. And then when they do fix it, they just do the bare minimum.
It may seem like a large capital investment for them, but the positive reaction it would generate, not to mention all the new marketing angles they could take with new additions, would probably generate a much bigger return than they're currently making. Right now all the advertising is just like "Hey. Come to Disney World. You pretty much have to. It's here and it's world known. Where have you been the last 39 years?" Nothing new to entice people, just the sense that WDW is a place you're going to have to eventually go at some point and as such you might as well go now. I remember the old advertising campaigns for the opening of Animal Kingdom. THOSE got me excited to go.
To close this I'll list just a few of the things I think could be done to improve the experience and remember this is just my own personal opinion:
-Space Mountain refurb resulting in a Disneyland-style experience
-Spaceship Earth returned to 1994 narration/ending finished
-JII refurb resulting in a replica of the original attraction albeit with upgraded technology/return of the original ImageWorks
-Full refurb of EE to get everything running properly again and to ensure what happened to the yeti will never happen again.
-More additions to DAK and DHS, preferrably attractions for the latter; new zones AND attractions for the former
-Current Fantasyland facades in Fantasyland west (Peter Pan, Philharmagic, Small World) getting updated to newer, better styles to complement the upgraded facades for current attractions that will be in the new sections.
-Big Thunder...fix everything. There's so many things not working on this ride.
-Completion of Pop Century. The unfinished buildings are depressing and very bad show.
-More varied park-specific/attraction-specific merchandise. Make certain items unavailable outside specific areas. You shouldn't be able to get a Splash Mountain t-shirt at the Emporium. You DEFINITELY shouldn't be able to get your hands on one if you're in DTD and don't even plan on going to MK. This is like two steps away from park merchandise being sold in the tacky off-property gift shops that are every 5 feet on 192 and 535.
-Removal of the Sorcerer's Hat at DHS.
-Return of Fantasmic to nightly shows, with upgraded effects including the new dragon from DLR.
-Anybody seen Tinker Bell fly at DLR? They need to do something like this for MK. I understand it's a different animal altogether because Cinderella Castle is considerably larger but isn't Disney supposed to be known for thinking outside the box on things like this?
Those are just some of my ideas and opinions. I doubt many of them will ever come to fruition, especially if WDW maintains the status quo.