Rumor WDW is considering a Universal-like Express Pass

[GoofGoof]

People pay for these sold out after hour events. Why wouldnt they do the same for a full days worth & a full slate of rides even if it does cost minimally more

That’s why they can‘t price this at minimally more. The line skip product doesn’t work if lots of people buy it. They would have to price it where most people wouldn‘t buy in. The after hour events and the holiday parties cost between $150 and $200 and sell out regularly. I think that shows they would need to price this product significantly higher or have a hard cap on number sold.

 

[Sirwalterraleigh]

Or... limit the amount sold, like Uni does.

If DAS was previously 80% of LL as some insiders suggested, and that's now down to, say, 10%, then selling enough Express Pass to just one quarter of that number is enough to supply a limited amount to the sell-out point, and LLs would still be at least half-occupied from just a few months ago.

Numbers here used just as an example.

…if they “sell out”…people will riot

Not only are they fighting 20 years of BAD strategic decisions…they’re fighting their own history/reputation

Like it or not…Disney parks don’t have a rep of “haves and have nots”…even if it’s counter intuitive…

…those that sense that, don’t come back and spread the word

 

[Splash4eva]

That’s why they can‘t price this at minimally more. The line skip product doesn’t work if lots of people buy it. They would have to price it where most people wouldn‘t buy in. The after hour events and the holiday parties cost between $150 and $200 and sell out regularly. I think that shows they would need to price this product significantly higher or have a hard cap on number sold.

I think they will price around a fair value vs the VIP tour would cost “PP” if a family or group maxed out that capacity. Basically giving people the ability to do the same ride wise just on their own at basically the same price point as using a plaid. Disney gets more revenue has zero overhead and guess who loses out once again. The average guest. All those DAS users are now simply gonna be replaced by paying guests

 

[Ayla]

I think they will price around a fair value vs the VIP tour would cost “PP” if a family or group maxed out that capacity. Basically giving people the ability to do the same ride wise just on their own at basically the same price point as using a plaid. Disney gets more revenue has zero overhead and guess who loses out once again. The average guest. All those DAS users are now simply gonna be replaced by paying guests

The only overhead for yet another backend MDE modification would be IT.

 

[Splash4eva]

The only overhead for yet another backend MDE modification would be IT.

I have a feeling they may use the existing DAS tech if/when they go forward with this. Yes IT is a cost but from a daily cost having to pay plaids etc if what i was referring too.

 

[Sirwalterraleigh]

I think they will price around a fair value vs the VIP tour would cost “PP” if a family or group maxed out that capacity. Basically giving people the ability to do the same ride wise just on their own at basically the same price point as using a plaid. Disney gets more revenue has zero overhead and guess who loses out once again. The average guest. All those DAS users are now simply gonna be replaced by paying guests

Fundamentally…there is no “fair value” to use rides that you pay $150 to get into a day anyway…even less when they toss you out at 7 to sell the same park again for a few hours…

But Disney is in a corner on this…as compared to universal…

First…they can’t throw it in as a “perk” for hotels. It’s a non-starter due to the inventory makeup.

Second…universal was way ahead of the curve on this…they introduced this decades ago…while Disney went fastpass included. The die is cast.

Third…they can’t deliver the same product.

You go to IOA for a day…or get the double ticket…and you can literally POUND rides for 12+ hours. Disney can’t offer that. Because people typically don’t go for a day…the entire place was designed and built up for a week. You can’t put the toothpaste back in that tube…though they certainly have bungled their way into trying
…so they don’t have great options…

And what was the other thing?…oh right…they DON’T HAVE THE RIDE CAPACITY!!!

 

[JIMMYEDDIE]

Or... limit the amount sold, like Uni does.

If DAS was previously 80% of LL as some insiders suggested, and that's now down to, say, 10%, then selling enough Express Pass to just one quarter of that number is enough to supply a limited amount to the sell-out point, and LLs would still be at least half-occupied from just a few months ago.

Numbers here used just as an example.

Theres no doubt in my mind sales of this will be limited.......SImilar to when club guests and 3br grand villa guests only could buy 3 extra FP+ for $50pp

 

[Splash4eva]

Fundamentally…there is no “fair value” to use rides that you pay $150 to get into a day anyway…even less when they toss you out at 7 to sell the same park again for a few hours…

But Disney is in a corner on this…as compared to universal…

First…they can’t throw it in as a “perk” for hotels. It’s a non-starter due to the inventory makeup.

Second…universal was way ahead of the curve on this…they introduced this decades ago…while Disney went fastpass included. The die is cast.

Third…they can’t deliver the same product.

You go to IOA for a day…or get the double ticket…and you can literally POUND rides for 12+ hours. Disney can’t offer that. Because people typically don’t go for a day…the entire place was designed and built up for a week. You can’t put the toothpaste back in that tube…though they certainly have bungled their way into trying
…so they don’t have the don’t have great options…

And what was the other thing?…oh right…they DON’T HAVE THE RIDE CAPACITY!!!

Listen i agree with everything you are saying especially the capacity which again literally solves each and every problem and imo people would still pay for a skip the line system because time is always money… but these are the cards guests are dealt with so once again they will
Have to play with the hand Disney deals next… ive said this before i truly think Disney during this “transition” phase is hoping for sloppy seconds and charge those people as much as possible bc they are not gonna care what they pay for their 1 day visit to get everything they can in.

 

[Goofyernmost]

…if they “sell out”…people will riot

Not only are they fighting 20 years of BAD strategic decisions…they’re fighting their own history/reputation

Like it or not…Disney parks don’t have a rep of “haves and have nots”…even if it’s counter intuitive…

…those that sense that, don’t come back and spread the word

Let's face it, the place is no longer welcoming to everyone like it once was and whomever it was that originally came up with the Fastpass system should be hung by his or her toes from a 30 story building until there get enough blood and oxygen to there brain to think things through. As long as there is such a system in place there will always be a situation where someone feels angry and is frustrated enough to act on it. For ever action there is an equal and opposite reaction.

 

[Sirwalterraleigh]

Let's face it, the place is no longer welcoming to everyone like it once was and whomever it was that originally came up with the Fastpass system should be hung by his or her toes from a 30 story building until there get enough blood and oxygen to there brain to think things through. As long as there is such a system in place there will always be a situation where someone feels angry and is frustrated enough to act on it. For ever action there is an equal and opposite reaction.

I don’t disagree with you…but the perception is that it’s not that way…for now


…that is waning

But this notion of “luxury enclave” is the DUMBEST idea since the pet rock…

You can believe me now…or wait until Bob is dead and the files are unsealed?

 

[monothingie]

Let's face it, the place is no longer welcoming to everyone like it once was and whomever it was that originally came up with the Fastpass system should be hung by his or her toes from a 30 story building until there get enough blood and oxygen to there brain to think things through. As long as there is such a system in place there will always be a situation where someone feels angry and is frustrated enough to act on it. For ever action there is an equal and opposite reaction.

G+ over the course of 3 years brought in 3/4 of a Billion dollars in revenue. Some will correctly argue that that number is misleading because it doesn't account for lost revenue from other operating segments caused by changes in guest spending as a result, but those details don't matter.

 

[monothingie]

And what was the other thing?…oh right…they DON’T HAVE THE RIDE CAPACITY!!!

 

[Sirwalterraleigh]

G+ over the course of 3 years brought in 3/4 of a Billion dollars in revenue. Some will correctly argue that that number is misleading because it doesn't account for lost revenue from other operating segments caused by changes in guest spending as a result, but those details don't matter.

I think a shockingly high amount of that number offsets losses

Same as D+ subs…which according to reports is about 95% the case

 

[monothingie]

I think a shockingly high number of that number offsets losses

Oh it's not shocking to anyone with enough grey matter between the ears.

 

[Sirwalterraleigh]

Oh it's not shocking to anyone with enough grey matter between the ears.

Will you be my yoda to your obi wan?

 

[GhostHost1000]

G+ over the course of 3 years brought in 3/4 of a Billion dollars in revenue. Some will correctly argue that that number is misleading because it doesn't account for lost revenue from other operating segments caused by changes in guest spending as a result, but those details don't matter.

I'm just glad they have been putting all that money back into maintenance and new attractions

 

[MickeyLuv'r]

Let's say they charge $249 for this service, which I think is likely, but cap the sales at a number they find doesn't materially impact the LLs. They're now tapping into a completely new semi-premium market.

They initially offer a small cap, but really no matter how many they sell, at around 10am, they HEAVILY advertise that it is SOLD OUT!!!!

Some days, it is sold OUT at 10:29am, other days it sells OUT at 11:06am. Almost doesn't matter how many they actually sell each day, what matters more is advertising that it has SOLD OUT, but varying the SELL OUT time a bit each day.

Just like they offer a very limited number of FREE VQ each day that are gone in 5 seconds or less. The VQ sets up FoMO, and the perception that Tron is in high demand. It is a great way to market Tron ILL's. The real marketing is creating the perception that the product sells out.

 

[fngoofy]

Just make park tickets $250/person and go back to stand-by lines.

OR
Issue books of "Tickets", organize them in some sort of Alpha ranking system, make the best rides the "E Tickets" and when you run out of tickets you have to buy more.
That way demand is metered and monetized and there is no need for a guest to be heads down in a phone or the cost of an IT department to service it.

 

[Sirwalterraleigh]

They initially offer a small cap, but really no matter how many they sell, at around 10am, they HEAVILY advertise that it is SOLD OUT!!!!

Some days, it is sold OUT at 10:29am, other days it sells OUT at 11:06am. Almost doesn't matter how many they actually sell each day, what matters more is advertising that it has SOLD OUT, but varying the SELL OUT time a bit each day.

Just like they offer a very limited number of FREE VQ each day that are gone in 5 seconds or less. The VQ sets up FoMO, and the perception that Tron is in high demand. It is a great way to market Tron ILL's. The real marketing is creating the perception that the product sells out.

What matters is they do not have the ride capacity to have 55,000,000 (and falling) clicks per year that creates enough comfort to encourage repeat visits and generate good PR to develop more business.

It’s a NUMBERS problem brought on by bad management philosophy…and I’m being generous in my critique.

They knew they had problem and started moving deck chairs around 15 years ago…but like all things Disney…there’s a lag on when things hit.

 

[larryz]

OR
Issue books of "Tickets", organize them in some sort of Alpha ranking system, make the best rides the "E Tickets" and when you run out of tickets you have to buy more.
That way demand is metered and monetized and there is no need for a guest to be heads down in a phone or the cost of an IT department to service it.

OR
Set up an online auction (call it "D-Bay") and the night before, auction off every slot of daily capacity at every ride to the highest bidders. Close the auction at 12 midnight and the highest bids get a "Show number and show time" loaded to their MDE account.

*Theme park admission required. Purchases are non-refundable. Management reserves the right to substitute expedited access to any other attraction if the attraction slot listed is not available due to weather, mechanical issues, or any other reason we can think of to keep you from riding.