Walt Disney World's new marketing campaign - 'The Magic is Endless'

[Monorail_Red_77]

I wonder if Disney could do a contest of sorts and have fans submit a marketing slogan? The winner could receive AP's for the family. They would save a bunch of money.

Can't be any worse than what they have already right?

 

[Jahona]

and to think...some Ad agency got paid millions of dollars for that...

From what I know it's one of the Publicis agencies but I don't know exactly which one. Or if this work got transferred to OMD with some of the entertainment work was shifted to that agency. For this specific spot you're probably looking more at under $100,000. The millions of dollars that an agency receives goes towards a companies fiscal year budget.

 

[Chef Mickey]

Some of you guys are so cynical.

 

[Jon81uk]

Nothing really indicating a view of Epcot. I can only assume the one of Olaf was in Norway

I assumed Olaf is Hollywood Studios as that is where the Olaf meet and great is.

and magic doesn't happen at Epcot, as Epcot is all about real things like cars and wine and beer and gardens and fish and beer and food and wine.

 

[JEANYLASER]

Magic Is Endless is my favorite slogan!

 

[montyz81]

I assumed Olaf is Hollywood Studios as that is where the Olaf meet and great is.

and magic doesn't happen at Epcot, as Epcot is all about real things like cars and wine and beer and gardens and fish and beer and food and wine.

Well, not really. Norway has the Majestic Elsa, no? Turtle Talk with crush is real?

 

[Horizons '83]

You guys are rough !

 

[Cmdr_Crimson]

Magic is Endless......Up until you reach this.....There is a Limit here people...

Plus now having a girl do an awful version of Pilot's "It's Magic!" At least you can hear their version at Pop Century in the Bus Courtyard...

 

[FerretAfros]

Nothing really indicating a view of Epcot. I can only assume the one of Olaf was in Norway. They really want you to forget about Epcot, Epcot 94, Epcot 95, and Epcot Center. The transformation to IPCOT has officially been kicked off.

The kid wearing the fez marveling at the Morocco pavilion was in Epcot

No, it wasn't instantly recognizable or even indicate that it's in one of the theme parks, but it does seem to return to Epcot's roots, where kids (and adults) can be entertained by the world around them without any characters butting in. I'm not especially hopeful for Epcot's future, but it does seem like they managed to actually capture some of what once made it such a great park

 

[MKCP 1985]

I envision hearing "Have a Magical day" endlessly. Oh wait, we already do.

Sorry if someone already posted that- it is pretty obvious, admittedly.

Have a magical day! :wave

 

[LuvtheGoof]

You guys are rough !

And the thing is, it's very doubtful that any of them could come up with something better. So much easier to tear it down. We've already seen a few of the commercials, and we thought they were very well done.

 

[Cmdr_Crimson]

The one thing that is complete and utter Bull is this....

Characters will NEVER have the time to interact that long with guests due to the alotted time, and free range they don't have the limits to...

 

[LuvtheGoof]

The one thing that is complete and utter Bull is this....

Characters will NEVER have the time to interact that long with guests due to the alotted time, and free range they don't have the limits to...

Well, unless you pay for it.

 

[MKCP 1985]

@LuvtheGoof you are correct that it is easier to tear down and that any campaign will fall short in the eyes and ears of some.

That said, some devoted fans have had just about enough of hearing about "magic" as the secret sauce for why prices continue to escalate above increases in the CPI or inflation and cringe when told to "have a magical day" anymore.

Surely a well paid ad company could put forward a bold, imaginative and captivating campaign bringing positive emphasis upon the anticipated new offerings of the Walt Disney World resort using new words. Don Draper could have done better, no doubt.

 

[maroonmol]

Wow, for a Disney forum, you guys seem to hate Disney a heck of a lot.

 

[Magenta Panther]

Wow, for a Disney forum, you guys seem to hate Disney a heck of a lot.

Only a loving heart can be broken...

 

[Sans Souci]

Am I the only person who that "Magic" song was performed ELO?

TIL it was Pilot.

Carry on.

 

[LuvtheGoof]

@LuvtheGoof you are correct that it is easier to tear down and that any campaign will fall short in the eyes and ears of some.

That said, some devoted fans have had just about enough of hearing about "magic" as the secret sauce for why prices continue to escalate above increases in the CPI or inflation and cringe when told to "have a magical day" anymore.

Using CPI or inflation when talking about a luxury vacation is disingenuous. You simply cannot compare, and I don't care what they did back in the day. If they thought they could have charged a lot more in the 70's and 80's, then they would have. My opinion only of course.

And I prefer "have a magical day" to the "have a good one" that I get everywhere else all the frickin' time.

 

[brb1006]

I wonder if Disney could do a contest of sorts and have fans submit a marketing slogan? The winner could receive AP's for the family. They would save a bunch of money.

What was the best slogan that WDW used to have in the past?

 

[brb1006]

I assumed Olaf is Hollywood Studios as that is where the Olaf meet and great is.

and magic doesn't happen at Epcot, as Epcot is all about real things like cars and wine and beer and gardens and fish and beer and food and wine.

Does Imagination count?