As it was mentioned before, removal of special and unique things like this billboard add up after time and it's death of a thousand cuts. Some will scoff at others who feel sadness for the many little, special things that Disney has been taking away, but the decline is noticeable and sadly, there's more to come. I remember seeing this billboard for the very first time on our 1st family trip in 2002 with my twin 5 year olds and grandparents, driving in from the Chicagoland area and it was one of those special moments that signaled you had arrived. We all were taken back at the special details we were seeing as we made our way onto WDW property. There's just no room or tolerance in the budget that currently exists in the corporate mindset for that type of uniqueness in the WDW of today.