News Walt Disney World to resume sales of Annual Passes (New sales resume April 20, 2023)

[CaptainAmerica]

Also, park hopper is going to variable pricing.

As in, the park hopper add-on itself is going to variable pricing, in addition to the variable pricing that already applies to the underlying ticket?

Is the variability going to be based on length-of-ticket, date, or both?

 

[DCBaker]

As in, the park hopper add-on itself is going to variable pricing, in addition to the variable pricing that already applies to the underlying ticket?

Is the variability going to be based on length-of-ticket, date, or both?

See here from Scott -

 

[mightynine]

As in, the park hopper add-on itself is going to variable pricing, in addition to the variable pricing that already applies to the underlying ticket?

Is the variability going to be based on length-of-ticket, date, or both?

 

[CaptainAmerica]

Claiming to be “holding the line on the lowest ticket price for more than 4 years” when that lowest price is now available **1** day???

That is not correct. The lowest priced ticket is a 1-day Animal Kingdom ticket, not "the lowest price ticket is only available one day."

It's still silly PR spin, but not quite what you said.

 

[Sirwalterraleigh]

It probably means they are opening sales again soon. Not justifying increases. Just saying why advertise that fact other than sales are going to resume soon.

…you would think

But I’ve smelled this fish before

 

[Nottamus]

Pepperidge farm remembers:

When all we had to worry about is where we were going to eat for dinner 6 months in advance.

 

[HauntedPirate]

That is not correct. The lowest priced ticket is a 1-day Animal Kingdom ticket, not "the lowest price ticket is only available one day."

It's still silly PR spin, but not quite what you said.

Gotcha, brain fog got me again. I'll be very curious to see what day(s) actually have that "lowest price" once the new pricing scheme is in-place.

Still... this is unbridled hubris by Bob/Josh. They must really think a recession won't hurt them one bit.

 

[Ayla]

Disney raising prices on something that isn’t even available?

Claiming to be “holding the line on the lowest ticket price for more than 4 years” when that lowest price is now available **1** day??? I’m dying here!!!

Their PR spin statement implies all the 1 day tickets have remained the same price for 4 years, when in actuality, the only one that has stayed that price is AK.

 

[CaptainAmerica]

Gotcha, brain fog got me again. I'll be very curious to see what day(s) actually have that "lowest price" once the new pricing scheme is in-place.

Still... this is unbridled hubris by Bob/Josh. They must really think a recession won't hurt them one bit.

I'm a huge fan of variable pricing. Whatever they can do to spread the crowds more evenly throughout the year, I'm all for it. This particular move is a price increase wrapped in a shift to variable pricing, so it's got pros and cons.

 

[Model3 McQueen]

New pricing for Annual Passes when they resume -

Unfavorables pass - 1399
Super fans pass - 969
Synergy pass - 749
The family from Seattle pass - 399

 

[HauntedPirate]

I'm a huge fan of variable pricing. Whatever they can do to spread the crowds more evenly throughout the year, I'm all for it. This particular move is a price increase wrapped in a shift to variable pricing, so it's got pros and cons.

FTFY.

Isn't spreading demand out across the year what the park reservations system was supposed to do?

 

[CaptainAmerica]

The family from Seattle pass - 399

It's "family from Denver" and they buy 7-day park hoppers for $700, which is exactly the point.

 

[CaptainAmerica]

FTFY.

Isn't spreading demand out across the year what the park reservations system was supposed to do?

Park reservations spread demand across the parks within a given time period, not across time periods.

 

[UnPocoLoco]

FTFY.

Isn't spreading demand out across the year what the park reservations system was supposed to do?

No. People are motivated by money and there’s no savings for the consumer with or without reservations.

 

[el_super]

Isn't spreading demand out across the year what the park reservations system was supposed to do?

Yeah but it didn't work. Park reservations weren't the burden some thought they would be.

 

[BobPar]

Well it’s hard to increase prices when the travel market is collapsing…

I’m sure 1,2,3 fools will be along any minute now to debate that…we should run a pool on who the winner will be?

i love to gamble so count me in!

 

[Model3 McQueen]

It's "family from Denver" and they buy 7-day park hoppers for $700, which is exactly the point.

He says Seattle in his interview at WSJ Tech live 2022, referencing their visit for 2-3 days and supposedly having trouble getting in at 10am.

What point are you exactly trying to make out of my joke post?

 

[Sirwalterraleigh]

He says Seattle in his interview at WSJ Tech live 2022, referencing their visit for 2-3 days and supposedly having trouble getting in at 10am.

What point are you exactly trying to make out of my joke post?

Just defending Disney from a misguided understanding of “economics”

…the usual

 

[WDWFanRay]

So Disney raised prices on passes that they’re not selling. That is some pricing chutzpah. And what great storytelling. I’ve loved telling that story today

 

[Epcot82Guy]

So Disney raised prices on passes that they’re not selling. That is some pricing chutzpah. And what great storytelling. I’ve loved telling that story today

I have to wonder if there is some psychology here. This sounds like Banana Republic's old ploy. They wanted to incentivize buyers, so they started running major sales constantly (30% or 40% off) - while slowly increasing base prices behind the scenes. 100% pure speculation, but I wonder if this is a game to allow them to offer "discounts" in the future while still keeping the bottom line high. Or, if that isn't needed - they get their joyous lower AP numbers. Not sure it will actually work, but companies have done far worse psychological experiments with pricing.

I wonder at what point we may all wake up to realize we're basically part of a supply chain to the higher ups in mega corporations. There is nothing human about this. It's 100% maximizing revenue. Whether you're a laptop, cattle, plastic parts or a "guest".