GoofGoof
Premium Member
They make what I call “super profits” on the hotel rooms. If someone came and stayed on property they were also much more likely to eat the majority of their meals on property. Disney had turned WDW from a theme park business to a hotel and dining business. They could afford to operate the parks at a loss for several hours if it meant more people in the hotels and eating on property. EMHs time was also used for setup in the morning and cleanup at night. Those CMs were just kept around for an extra few hours vs being brought in just for that time.Remember the old extra magic hours? (not the more crowded, newer version) Disney used to keep the park open for an additional 3 hours after close for those staying on property and for years attendance was very low, and yet Disney continued them. It was all about getting more people to stay on site but I sincerely doubt they would have continued them had they been loosing money.
So why is it now that in order to run the park and make a profit those attendance numbers need to be higher than the old EMH ones? They've cut staff, raised pass prices, closed stores and dining locations.
Flash forward to Covid times. Half those hotel rooms are empty. The ones filled are all with discounts usually not available this time of year. The parks are filled with local guests a lot of who are on annual passes so there’s less money coming in vs the average tourist crowd. Half the hotels are closed and the restaurants are struggling with capacity limits. That‘s where the biggest losses come from.