Can we link articles? I read the same article. ok mods if this is illegal I apologize, please delete.
Only shareholders like to see guests paying higher prices to visit the world's busiest theme park resort, but once again there's a method to Mickey Mouse's madness.
www.fool.com
It's actually not a bad strategy. right now the primary complaint with Disney is the crowds. thin out the crowds and you have more favorable reviews. One of retails biggest weapons is the "sale". raising the prices is giving Disney great flexibility. If they ever "jump the shark" so to speak, they will give the "proverbial" discount. That's exactly what they did after 9-11 if I recall.
now it also depends on how we are defining "long term". pretty much unless something catastrophic happens to the economy, the parks are golden for 10 years. IMO Star wars and Epcot updates are going to see to that.
if some thing catastrophic happens again like 2008, well lol going to Disney will be the last thing folks worry about.