They don't need any shops like an Apple store or anything. Who goes to WDW to buy an Apple computer, or sign up for new phone service with AT&T. The only reason Virgin worked somewhat was because it offered things you could use on the flight home, like a book to read or a music CD to listen too. I guess in an Apple store you could buy an ipod, but you wouldn't be able to load it with music or anything until you got home. :shrug:
I think DTD had it right years ago where they had entertainment in the streets. You could walk through there and just enjoy the stilt walkers, or the bands playing on the stages, or listen to the outdoor DJ, etc. And the New Years Eve every night thing was fun as well. Plus you had a little fireworks show to watch. The ambiance of the streets of Pleasure Island was what worked. I don't enjoy sitting in a club / bar watching people dance, but I did enjoy just seeing the entertainment on the streets.
I think the whole West Side needs new shops. A magnet store, a magic shop and the high prices of Hoy Poloi and the other place with a 10 zillion dollar Zoltar machine are fun once, but after that, it loses its appeal.