el_super
Well-Known Member
Last year was the first time in quite a while they'd done it in January, IIRC.
There was some weird motivation in pushing them in January, since they wanted the local so cal audience to use the seasonal discount to visit before Star Wars opening. Of course that meant by summer, the locals had already been for the year. It's really weird how different attendance patterns are now (people visiting in Winter and Spring instead of summer).
Price increases are more strategic than anything. They could raise prices on single day, multi-day or AP tickets or all three groups. Or maybe none at all. If they don't offer the local discount (resident salute/twofer) that might be a good indication that they are comfortable with the current visitor mix.