People will pay to stay on property because...it's ON PROPERTY! Having everything within walking distance or a short boat ride away is a huge perk. Not to mention getting early access at the parks and discounted items using your room key.
Do you currently get discounted items using your room key? The Universal website currently states...
- Priority seating at select restaurants throughout both theme parks and enjoy first available seating at select Universal Orlando and CityWalk restaurants.
- Complimentary delivery of merchandise purchased throughout the resort to your on-site hotel room.
- Resort-wide charging privileges with your room key card. Use your hotel room key card to charge food and merchandise at Universal Orlando locations where credit cards are accepted.
If you do get discount, could you tell me more about it?