TubaGeek
God bless the "Ignore" button.
Oof. Don't get me wrong, this will bring in decent money, and does have a preexisting fan base. But... right at the front of the park? Seems like a weird way to start a day at USF.
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Universal Studios Signs Deal With Sanrio
- Thread starter Disneyhead'71
- Start date
I just threw up in my mouth a little.
I'm surprised anyone outside of Japan even cares for this.
RandomPrincess
Keep Moving Forward
Check out the girls department in a Target, Sears, Walmart etc. They always have Hello Kitty items. You can also find items at Toy's R Us. My daughter had a Hello Kitty birthday party and we were able to find plenty of party items at the local Party store.
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champdisney
Well-Known Member
I've seen Hello Kitty merch lurking around Universal for a few years now (along with those candy coated cricket treats... Yuck!). It's pretty cool that they're expanding on that.
My 14 year old daughter (wearing a Zelda T Shirt and Hello Kitty Vans) squealed like a teen age girl when I told her the news.
I agree
this is a big win for universal
do people not get how big of a merchandising giant hello Kitty is
its actually one of the biggest merchandising IPs out there
not surprised at all
Eoin Mc Andrew
Member
I can't help but feel this is a bit of a 'B' class IP. Say how much you want about merchandise and how slow Disney are to change but they have Star Wars........ Star Wars is in a league of it's own for merchandise.......
So enjoy Hello Kitty if that's what your into but to say it's a massive gain for Universal is a bit unfounded......
So enjoy Hello Kitty if that's what your into but to say it's a massive gain for Universal is a bit unfounded......
RandomPrincess
Keep Moving Forward
Hello Kitty is 41 years old and makes about 7 billion a year. I'm not saying it's Star Wars or Marvel but culturally it's a big deal with girls.
Eoin Mc Andrew
Member
I still think it pales in comparison to the Disney Princesses franchise. As I said enjoy it if that's what you're into, I just think people may be getting a bit ahead of themselves.
An interesting move from Universal nonetheless....
An interesting move from Universal nonetheless....
Figgy1
Premium Member
I always leave Disney with at least one princess item for me and I'm not a big Kitty fan don't own anything. I can see me getting myself something from UNI. So probably a very good move.
RandomPrincess
Keep Moving Forward
Disney Princess is the number one girl market but Hello Kitty is up there. Uni can't have the princesses so adding a runner up to their offerings is smart. They also already have Hello Kitty in their Japan park. It's just a nice addition.
GLaDOS
Well-Known Member
And Universal has Harry Potter, which has generated theme park merch sales people had never seen before.
Eoin Mc Andrew
Member
But I haven't mentioned Harry Potter?
GLaDOS
Well-Known Member
No, you didn't. I was just pointing out that trying to compare Hello Kitty to Star Wars makes no sense when UOR already has a Star Wars analog.
Eoin Mc Andrew
Member
But it does make sense. People are tossing around revenue figures etc and seem to be implying that Disney has remained stagnant. Disney has the Star Wars revival about to happen. Therefore, Disney is not stagnant.
I don't get the lack of understanding for this
I mean im 42 and my daughter is not into Hello Kitty but I understand how big this is
Eoin Mc Andrew
Member
I haven't once said it won't make money though..........
s8film40
Well-Known Member
I don't think anyone really things this is that huge of a deal. It's a store and a M&G that comes on the heels of a major attraction, a new hotel and a new water park currently under construction as well as the announcement of a huge IP being planned for attractions in the future. The fact that the best thing you can come up with to defend Disney is Star Wars really say's all anyone needs to know about the current state of Disney.