With attendance at or near all-time lows in their history while the Disney theme parks saw increases in attendance once again last year, there is obvious reason to be jealous and angry. Their "Universal Escape/Universal Orlando" resort idea is not paying off like they thought when they announced it in the late 90's. Anyone remember the Times magazine article where executives mentioned the hopeful expectation that they would become the resort destination of the 21st centruy?
This 'commercial' tries to differentiate Universal as something different from Disney, but that marketing strategy hasn't worked before with the "anti-fairytale" campaign two years back, so why do they keep trying that angle?
I don't mind comparisons on how they are different, but give me a break. That's a pretty sad attempt at marketing, and stuff like this isn't going to help them get more guests. In fact it is directed only at those who ARE tired of going to Disney, which by the looks of it aren't as many as they would hope. In the end, most people know Disney has A LOT more to offer than princesses, dolls, and teacups and so the campaign falls flat and imo whiny. It shows me they have an obvious inferiority complex, and why shouldn't they looking at the numbers? That doesn't mean they should compromise their pride in their product by cheap slash campaigns of the competition. Blame hurricanes and gas prices all you want Universal executives, that wasn't the reason Universal Orlando had a tough time last year. Its time to wake up and do some REAL marketing and placing the attention back onto your own resort. Stop reminding your potential guests that the big Disney behemoth is right down the road.
). It insults my memories and intelligence, the classics, and makes an unfair comparison. An ad would make Universal look amazing enough just by showing the awesome things it has, not by picking on Disney.