I don't understand the business strategy of dumping all these movies on Disney+. They surely aren't making back their money in subscription sales alone.
It seems Disney is desperate for content ASAP and can't make it fast enough, so it's hurting other business units.
Mostly, only the big tentpoles have been profitable in their theatrical window, and even then, they sometimes aren't (Eternals) or just break even. And these are titles that would have made big profit pre-pandemic. And the non-tentpole movies are getting hammered in theaters falling far short of breaking even.
And, yes, D+ is desperate for content. It's currently the big criticism of the service, namely, that it doesn't get enough new content.
Encanto had a pretty mediocre box office which maybe drove this decision. Still it seems odd that Pixar movies are treated so differently than DFA ones during the pandemic.
yeah, it seems like an attempt to prop up Disney+ but at the expense of any box office revenue. Still, feels like even a shorter theatrical window like Encanto would be something and yet still help the content on D+
I think Encanto would have done better if it had a longer theatrical run. Right now, its music is blowing up the streaming-music charts.
D+ and Star just debuted in Latin America, and so, I would guess that the decision to move Encanto quickly to D+ was mostly for that market.
And so, in view of most movies not able to generate huge profit during a pandemic, unless you rhyme with Schmider-Can, it makes business sense to shore up the in-home streamers... a basket that Disney plans to put all the eggs given the current state of cord cutting and poor theatrical profit.