The thing to remember is that when it first opened, it was restricted to only those staying in BLT on points. Since that didn't get the traffic they wanted, they opened it up to anyone staying on points anywhere on property. Now they are saying any eligible DVC member staying on property, regardless of points or cash can go there. So they are opening it a bit for some people, but then restricting it from others. They would really have to push it to make it a worthwhile experience as a member extra to entice people to buy in direct from Disney. I agree that I just don't see that as a big enough incentive to make a difference, but I could be wrong. I'm still waiting for the cover charge to be added to everyone, but I think that would definitely backfire, as most would not be willing to pay it. I'm also thinking a minimum drink buy to sit in the lounge and see the fireworks may be coming as well.